Lead GTM Engineer

Look around you today, every store, home, hospital, school, was made possible by the coordination of architects and a team of professionals. They are charged with the responsibility of creating our shelters and yet, they are left with nothing more than Excel to manage their work. We're here to change that. What is Monograph? Monograph is a firm performance management platform for architecture and engineering practices. Firms use Monograph to make quick and confident decisions about budgeting and resources to drive their practices forward. Why Work at Monograph? People first: Core to the team, we believe in people first, curiosity, and empathy. You'll be a culture ambassador and deploy your genuine value for relationships to drive success and happiness. Build a company that will redefine architecture: Project management is just the beginning...we have big ambitions to help facilitate the entire design process from becoming the document source of truth to coordinating with consultants. You can shape the future of building design. Work with some of the best product people in the world: We’re an innovative team of highly productive individual contributors with a strong design background. You will be doing some of the best work of your life. Build the systems that help Monograph and Total Synergy identify, convert, and retain customers. Location: Remote The opportunity Monograph and Total Synergy have prospect and customer data spread across many systems. This role will connect that data, reduce manual work, and build automated workflows that improve how we acquire, convert, and retain customers. How we define GTM Engineering We are looking for someone who understands how revenue teams work and can personally build the systems they need. You will identify revenue problems, test practical solutions, and measure the results. • Commercial first. Diagnose the revenue problem before selecting a tool or designing a workflow. • Build to learn. Test ideas quickly and invest further only when they show value. • Own outcomes. Judge each project by the revenue, customer, or productivity outcome it improves. What you will own 1. Identify and prioritize GTM problems • Work with Marketing, Sales, RevOps, and CX to follow the customer journey from first interaction through renewal and identify missed leads, slow handoffs, lost data, and repetitive manual work. • Prioritize GTM engineering projects based on revenue impact, benefit to the GTM team, effort, and risk. 2. Connect and improve GTM data • Connect data across Salesforce, HubSpot, Clay, Gong, websites, product, support, and billing systems using integrations, APIs, and automation tools. • Build workflows that clean, enrich, deduplicate, match, and sync lead, opportunity, and customer data across systems. • Work with RevOps and system owners to standardize data fields, permissions, lifecycle rules, and integrations. 3. Improve scoring and prioritization • Use first- and third-party data to identify high-fit prospects, deals at risk, and customers likely to churn or expand. • Improve how leads are scored and prioritized, and how contacts are categorized and matched to accounts. • Use AI for research, summarization, classification, and personalization when it produces a better result than standard automation. 4. Build and maintain reliable workflows • Build and test new workflows using automation tools, AI-assisted development, SQL, and lightweight code. • Test workflows with real users and data before launch, including permissions, edge cases, and failure scenarios. • Own workflows from launch through monitoring, maintenance, and retirement. 5. Measure results and drive adoption • Document current performance and define a clear success metric before launching each workflow, then track adoption and business results after launch. • Use testing and performance data to improve, scale, or stop workflows. • Train users, gather feedback, and document the process so successful workflows become part of day-to-day work. Examples of the problems you may solve Prospect identification and conversion • Build a scoring system that combines company fit and engagement signals, then directs each prospect to SDR, BDR, or continued marketing follow-up. • Identify high-fit A&E firms showing signs of active demand, find the likely buyers, and coordinate Marketing and Sales outreach. • Create a reliable account and contact view across Monograph and Total Synergy by resolving incomplete, duplicate, and conflicting records. Seller productivity and pipeline progression • Use call transcripts and account activity to identify deal risks, missing stakeholders, competitor mentions, and recommended next steps. • Re-engage closed-lost or inactive opportunities when changes in company activity, engagement, or product needs create a new opening. • Automate account research, CRM updates, meeting preparation, and follow-up while measuring the effect on conversion and sales-cycle speed. Customer retention and expansion • Build customer health models using onboarding, product adoption, support, billing, and engagement data to identify churn risk before renewal. • Identify expansion opportunities based on product usage, company growth, additional offices, and previous customer conversations. • Turn customer calls, support conversations, and product feedback into recurring insights for CX, Sales, Marketing, and Product. How you will partner with existing teams • VP Marketing: Sets the role’s priorities and ensures its work supports company-wide GTM goals. • Revenue Operations: Manages the CRM, lifecycle stages, lead routing, forecasting, and official revenue reporting. You build workflows in partnership with RevOps. • Marketing Operations. Manages campaign execution, marketing automation, and attribution. You build workflows that connect marketing systems with Sales and CX. • Marketing, Sales, BDR, and Customer Experience: They define how they work with prospects and customers. You build and maintain the systems that support those processes. • Product, Engineering, Data, and Security: They set standards for product data, infrastructure, security, privacy, and production integrations. You involve them when a workflow touches those areas. How success will be measured • Deliver measurable improvements in conversion, pipeline, deal progression, retention, or expansion. • Reduce manual work and enable faster follow-up on high-priority prospects and customers. What you bring You understand how B2B revenue teams work and can turn a business problem into a reliable production workflow. You communicate clearly with technical and nontechnical teams and focus on measurable commercial outcomes. • 4+ years in GTM Engineering, RevOps, Marketing Ops, Growth Engineering, business systems, data automation, or a related field, with examples of systems you personally built. • Strong knowledge of B2B SaaS funnels, CRM, marketing automation, lead and account management, sales workflows, and customer retention. • Hands-on experience designing multi-system workflows with platforms such as Salesforce, HubSpot, Clay, n8n, Make, Zapier, Workato, or comparable tools. • Working fluency with APIs, webhooks, JSON, SQL, data transformation, and AI-assisted scripting in Python, JavaScript, or a similar language. • Experience using LLMs or AI agents for GTM workflows, with controls for quality, privacy, errors, and human review. • Ability to define requirements, explain tradeoffs, and work across technical and nontechnical teams. • A track record of measuring adoption and business impact, not just shipping automations or implementing tools. Helpful, but not required • Experience in vertical SaaS, ideally architecture and engineering software. You'll Love Working Here 🌎 Global team, global perspective - Work alongside talented teammates across the U.S., Australia, Canada, UK, Mexico, Brazil, and beyond 🚀 Growth-stage, PE-backed company - Be part of a growing global business serving the architecture and engineering industry 💡 Innovative engineering and product culture - Build alongside teams that care deeply about solving meaningful customer problems ❤️ Inclusion and diversity - We're committed to building a workplace where different perspectives, backgrounds, and experiences are valued 🏢 Global offices & team connection - With offices in San Francisco, Arizona, and Australia, plus distributed teammates around the world For U.S.-based, full-time employees: 🩺 Medical, dental & vision plans 💻 New laptop & equipment to set you up for success 🏖 Competitive time-off and leave benefits 💰 401(k) retirement benefits Monograph participates in E-Verify. We use E-Verify to confirm the identity and employment eligibility of individuals hired to work in the United States. For more information about E-Verify, please review the E-Verify Participation Poster (English and Spanish). For information about your right to work, please review the Right to Work Poster (English and Spanish). Monograph is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law. For additional information regarding workplace discrimination protections, please review the EEOC Know Your Rights: Workplace Discrimination is Illegal notice. Reasonable Accommodations Monograph is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the application and hiring process. If you require a reasonable accommodation to complete an application, participate in an interview, or otherwise participate in our hiring process, please contact the Monograph People Team at people@monograph.com.