Senior Content Marketing Manager, Research & Insights

About impact.com impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products—Performance (affiliate), Creator (influencer), and Advocate (customer referral)—unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands, including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics, rely on impact.com to power more than 225,000 partnerships that deliver measurable business results. Your Role at impact.com impact.com's content team is expanding what we do with our first-party data and research — annual benchmark reports, survey-based studies, and the extended content built from them. We need a dedicated owner for this work: someone who can take findings from our research team and turn them into publish-ready content that tells a clear, arguable story, and who owns the end-to-end distribution of that content. This role sits alongside our Marketing research team (Manager of Market Research and Analytics and a market research specialist) as the writing and content arm of impact.com's research function. You are not a researcher or an analyst — you're a content marketer with strong data literacy, who understands how to shape a dataset into a story for marketers, not for other analysts. What You'll Do • End-to-end briefing and writing for all impact.com benchmark reports, survey-based studies, and first-party data content • Translating findings from research studies into content briefs, narrative angles, and a clear editorial spine — every report needs an arguable point of view, not just a summary of the data • Full ownership of distribution for research content: planning and executing email, social, and cross-channel promotion in partnership with the social and lifecycle teams • Judgment calls on when data should be visualized versus narrated — partnering with design and research to keep reports tight and visual-forward rather than dense and text-heavy • Maintaining editorial standards on all research content: thesis discipline, three-tier source attribution, citation integrity, and AIO/GEO compliance • Building and improving AI-assisted workflows (Claude, Gemini) for research content production What Success Looks Like at 6 Months You have taken complete ownership of briefing, crafting, and promoting research content—relieving our existing content marketing managers who handled this alongside their primary beats. Our research initiatives now feature a cohesive narrative voice backed by a scalable workflow, solidly positioning you as a core pillar within the research team. What You Bring • 5+ years of content marketing experience, ideally in B2B or SaaS • A portfolio that demonstrates strong, publish-ready long-form writing on data-driven topics (benchmark reports, whitepapers, industry studies) • Strong data literacy — comfortable reading survey results and analytics output and shaping them into a narrative, without needing to run the analysis yourself • Collaborative, not solo — work closely with Marketing Research to strike a balance, which means give-and-take, not full creative control over final framing. • Experience owning content distribution end-to-end, not just writing and handing off — from campaign coordination and design assets to sales/CS enablement, publication, and post-launch reporting and optimization • Comfort using AI tools (Claude, Gemini, or equivalent) as part of a daily writing and research workflow, with a genuine interest in building repeatable workflows with them • Excellent editorial judgment, including knowing when a chart should do the talking instead of another paragraph • Ability to translate what data means for different audiences — shaping the same finding into language that resonates • Willingness to build both muscles — data fluency and storytelling. We've seen writers learn to think in data and researchers learn to tell stories marketers gravitate toward; what matters is the openness to build if you’re missing one Before You Apply Review these three impact.com research pieces so you understand the kind of storytelling this role produces — we'll ask about them if you’re interviewed: • Prime Day Halo Effect • H1 2026 Consumer Shopping Trends • Black Friday Consumer Insights Nice to Have • Solid grasp of data visualization best practices—no need to create charts yourself, but you instinctively recognize what makes graphics compelling and clear • Background in consumer research or practitioner-focused messaging—you know how to translate audience behavior into actionable narratives for modern marketers • Passionate about designing, testing, and refining custom AI-driven content generation processes • Proven track record of interviewing domain experts and weaving their insights directly into publication-ready copy • Working knowledge of survey methodology and the operational anatomy of quantitative research publications Benefits and Perks At impact.com, we believe that when you’re happy and fulfilled, you do your best work. That’s why we’ve built a benefits package that supports your well-being, growth, and work-life balance. • Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life. • Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health. • A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval. • Investing in Your Growth: We’re committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses. • Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver. • Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses. Note: Benefits may vary by location and are subject to local regulations. impact.com is proud to be an equal opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors #Li-Hybrid_CapeTown