Senior Product Marketing Manager

ABOUT POINTFIVE PointFive is the AI Efficiency OS. From the cloud to the coding agent, we're the only platform that manages AI spend everywhere it happens. Engineering and FinOps teams use PointFive to make their organizations more efficient and their cloud and AI more effective. We don't just show what you spend. We show what you're wasting, and we fix it autonomously. NuBank saw ROI in 10 days. Customers average 1,200%+ ROI and a 4.9 rating on G2. Founded by the team behind IntSights (acquired by Rapid7), PointFive recently closed a $60M Series B led by Accel, with participation from Entrée Capital and Salesforce Ventures. ABOUT THE ROLE We're hiring a product marketing leader to own positioning, launch, and go-to-market for two category-defining initiatives: an AI-native refresh of the PointFive platform (letting customers build their own applications and agents inside PointFive) and a new coding-agent optimization product for enterprise LLM usage governance. This role will define how both products land with FinOps leaders, platform engineering VPs, CIOs, and CTOs. WHAT YOU'LL DO - Own positioning and messaging for the refreshed platform, including category narrative, pillar-level messaging, ICP-specific value props, and competitive differentiation. - Lead launches end-to-end — naming, narrative, sales enablement, web, press, analyst relations, customer references, and the launch moment itself. - Build the go-to-market motion alongside sales and product, including sales plays, pricing/packaging input, persona-based playbooks, and field-ready assets. - Be the voice of the customer inside the building — running win/loss, customer interviews, and message testing, then sharpening positioning and content. - Sharpen the competitive story against legacy FinOps tools, hyperscaler-native cost products, and a wave of new AI-cost entrants. - Partner with demand gen, content, and field marketing to keep positioning consistent across paid, owned, events, and pipeline programs. - Grow the function — start as a hands-on IC operator and build the PMM team behind you as we scale. WHAT WE'RE LOOKING FOR MUST-HAVE - 6–10+ years in product marketing at a B2B SaaS or infrastructure company, with at least some of it at an early-stage or hyper-growth startup. - A real track record of launching technical products to technical buyers — DevOps, platform engineering, FinOps, cloud, security, or AI/ML infrastructure. - Strong narrative instincts — able to turn a messy, ambitious product idea into a story a CFO, VP of Engineering, and SRE all understand. - Strong writing skills — able to produce a launch narrative, blog post, or sales one-pager without a rewrite. - Comfort with ambiguity and speed, operating more like a founder than a coordinator. NICE TO HAVE - Experience marketing to FinOps, cloud cost, observability, or AI infrastructure buyers. - Familiarity with the agentic / AI-native product wave. COMPENSATION & BENEFITS - Base Salary Range: $172,000 – $185,000, plus equity - Health, dental, vision (yes, all three!), equity in something early-stage and exciting, generous PTO, 401K, meal & commuter benefits, and a team that will actually challenge you. WHY POINTFIVE - Founders with a track record — Built and sold IntSights to Rapid7. Backed by top-tier investors with deep conviction in this category. - Category-defining product — DeepWaste detection and agentic remediation with clear, measurable ROI for both engineering and finance teams. - Early-stage leverage — Your work directly shapes the product, the culture, and the go-to-market playbook. - Own two category-defining launches at once — the AI-native platform refresh and a brand-new LLM governance product — in a lean, high-trust team that uses AI throughout its own workflow. Equal Opportunity Statement PointFive is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome candidates from all backgrounds, experiences, and perspectives to apply.