Lifecycle Marketing Manager

Profound is the marketing platform for the age of AI search. The way brands reach people is being rewritten — AI models like ChatGPT, Perplexity, and Google AI Mode are now the answer layer between companies and their customers. We built the platform marketers use to understand, measure, and win in that world: the analytics, intelligence, and agent automation that turn AI search from a threat into a competitive advantage. We went from 0 to a $1B valuation in 18 months. Revenue grew 100x last year. Our customers include 15% of the Fortune 500 like Walmart, Wayfair and U.S. Bank, and innovators like Ramp, MongoDB, and Figma. We are backed by Sequoia, Kleiner Perkins, LSVP, and Khosla Ventures — and we are moving fast enough that the people joining now are building the playbook everyone who comes after them will run. As our Lifecycle Marketing Manager, you'll own how Profound engages every contact from the moment they enter our database to the moment they become a customer, and beyond. We have a large and growing audience of leads we are not yet programmatically engaging. You'll fix that. You'll build the nurture, re-engagement, and onboarding programs that turn a list into pipeline and turn customers into repeat buyers. This is a build role. The infrastructure is early, the audience is real, and the upside is sitting in our database right now. You'll own the strategy and ship the work. What You'll Do - Own lifecycle strategy end-to-end across acquisition, nurture, activation, and retention. Map the journey, find where it leaks, and build the programs that fix it. - Build and run lead nurture and re-engagement campaigns that move our existing database toward sales conversations, instead of letting leads go cold. - Design onboarding and adoption programs that get new customers to value fast and keep them engaged. - Own email and lifecycle messaging in HubSpot: segmentation, triggered sequences, scoring inputs, and the logic that routes the right message to the right person at the right time. - Build the experimentation engine. A/B test subject lines, creative, timing, and offers. Treat every send as a hypothesis and act on what the data says. - Partner with Demand Gen and Performance Marketing to align lifecycle programs with broader campaign and ABM motion. - Work with Sales and RevOps on lead lifecycle definitions, scoring, SLAs, and handoff, so marketing and sales operate from the same playbook. - Own lifecycle reporting: engagement, conversion by stage, database health, and contribution to pipeline. Make it legible to leadership. - Partner with Product to bring usage signals into the fold and create campaigns that helps our customers get value out of the platform - Use Profound's proprietary data as fuel, turning original research and insights into lifecycle content that earns opens and replies. Who You Are - 3 to 5+ years in lifecycle, email, marketing automation, or demand gen at a B2B SaaS company, with programs you can point to that drove measurable pipeline or retention. - Deeply fluent in HubSpot or Customer.io http://Customer.io (or a comparable MAP). You build your own workflows, segments, and reports. You don't wait on ops. - You think in funnels and segments. You can zoom out to the full journey and zoom in to diagnose why one stage or cohort is underperforming. - You've built nurture and re-engagement programs that actually convert, not just batch-and-blast newsletters. - You write well. You can draft a tight email and know why one version beats another. - You're comfortable in ambiguity and building the plane while flying it. Profound moves fast and you'd rather ship and iterate than wait for perfect. - You care about pipeline and revenue, not open rates for their own sake. - Bonus: experience marketing to SEO, marketing, or martech buyers, or with lifecycle in an early-stage environment. Compensation & Benefits For this role, the expected base salary range is $130,000 – $190,000, plus equity and a full suite of benefits and perks. Final compensation will depend on your experience and fit. This is an on-site role in our Union Square office, designed for builders who thrive on speed, iteration, and impact. Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.