CRM Manager - Member Engagement (Germany)

ABOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: • Tide is available for UK, Indian, German and French SMEs • Over 2 million members globally and rapidly growing • Over $300 million raised in funding • 3,000 Tideans globally • Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 • We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg WHAT WE’RE LOOKING FOR As a CRM Manager, you’ll play an important role in delivering Tide’s CRM strategy in Germany, helping shape how we engage with our SME audience from onboarding through to retention. You’ll work within our established UK/Europe Lifecycle team to deliver relevant, timely communications that keep members engaged with Tide’s range of products and services. We’re looking for someone who is data-literate, organised and hands-on, with experience planning, building and optimising CRM programmes across the member lifecycle. You’ll be comfortable working with stakeholders across the business and using campaign performance and customer insights to make recommendations and improve results. You’ll be equally happy developing campaign plans, building journeys and automations, analysing performance, and working with stakeholders to turn insights into action. AS A CRM MANAGER YOU’LL BE - Managing and delivering CRM activity for the German member lifecycle within the wider UK/Europe Lifecycle team, contributing to objectives and KPIs across: - Activating new members onto the Tide platform - Engaging existing members with Tide’s products and services - Reactivating lapsing members - Building new automated and standalone campaigns and optimising existing journeys to drive relevant next best actions for new and existing members - Creating and QAing German communications, working with both German and English copy - Supporting a CRM test-and-learn programme across multiple channels, including in-app, push notification, email and SMS, from ideation and execution through to analysis and optimisation - Analysing campaigns and journeys, identifying trends and opportunities, and sharing performance insights and recommendations with stakeholders - Building and maintaining reporting and dashboards to monitor CRM performance and identify areas for improvement - Working with stakeholders across Product, Marketing and other teams to support product adoption, cross-selling and upselling through lifecycle communications - Working closely with the Member Accession Marketing team (MAM) to create a consistent journey from lead through to membership and onboarding - Supporting the development and implementation of CRM initiatives, taking ownership of delivery while collaborating with senior team members on strategy and priorities - Sharing campaign results, learnings and recommendations and using these to continuously improve CRM activity WHAT MAKES YOU A GREAT FIT - You have 3–5 years of experience in CRM, lifecycle or retention marketing, ideally with hands-on campaign delivery experience - You have experience working in a subscription, app-based, fintech or digital business; experience in the German payments or fintech sectors would be a plus - You have a good understanding of the German market and customer landscape; knowledge of the German banking sector is desirable - You have experience delivering CRM campaigns and programmes against clear objectives and KPIs - You have strong stakeholder management skills and are comfortable working with both technical and non-technical teams - You have hands-on experience with CRM platforms such as Iterable, HubSpot, Braze or Salesforce Marketing Cloud (SFMC); SFMC experience would be particularly desirable - You have an understanding of HTML and CSS and are comfortable working with CRM templates and communications - You are confident working with data and BI tools such as Looker or Tableau, and can turn campaign performance data into actionable insights - You have experience with segmentation, targeting and personalisation - You have experience planning and executing tests across CRM channels and using results to optimise future activity - You have strong written and verbal communication skills and can clearly present campaign performance and recommendations - You’re comfortable managing multiple campaigns and projects and adapting to changing priorities - You’re hands-on, delivery-oriented and motivated by achieving measurable results - You’re curious, organised and have excellent attention to detail - You enjoy working collaboratively in a fast-paced, cross-functional environment WHAT YOU WILL GET IN RETURN - 25 days of paid leave per year - Additional 3 days of paid leave for volunteering or L&D - We invest in your development with professional L&D budget - Extended Parental Leave - Mental health support through Plumm - A one-off home office budget - Work and travel globally - Team socials - Sabbatical Leave - Option to take your work device as your own (eligibility applies) TIDEAN WAYS OF WORKING At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community. TIDE IS A PLACE FOR EVERYONE At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard. At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard. Disclaimer It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that: • Tide does not charge any fees at any stage of the recruitment process. • All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel. • Communication from Tide will only come from an official @tide.co email address. • Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf. If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process. Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy. 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