Senior Performance Marketing Analyst

About Us: Grow was born to tackle a critical challenge: making mental health care more effective and accessible for everyone. Since launching in 2020, 15 million sessions have started on Grow, and we've barely scratched the surface. We do it through a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Every solution we build reveals ten more waiting to be delivered, and that's just what gets us going. We've backed that ambition with more than $328M in funding, including our Series D at a $3B valuation from Sequoia Capital, Transformation Capital, TCV, SignalFire, Menlo Ventures, Goldman Sachs Alternatives, and others. At Grow, the work you do can literally change someone's life. Your work here doesn't stay on a screen; it impacts whether someone can find, afford, and access quality care. That ambition sets us apart, and offers you an endless runway to impact one of the world's most urgent issues. We don’t have passenger seats here. Everyone is driving something that matters. This work deserves real commitment. So if you thrive on meeting problems head on, untangling serious complexity, and working at pace with the sharpest yet kindest people around, you've come to the right place. The Opportunity We're looking for a performance marketer who wants to get their hands on the channels where most people first discover Grow. You'll sit on our paid media team focused on client acquisition, supporting day-to-day buying, analysis, and creative testing across paid social - Meta, TikTok, YouTube - plus creator and affiliate paid partnerships and a growing set of emerging channels. You'll report to our Performance Marketing Manager leading paid social. This role is a blend of hands-on-keyboard media buying, real analytical work, and creative judgment. The best fit for this role questions assumptions and digs deeper when the numbers don't add up, rather than accepting surface-level explanations. You have a deep understanding of how paid social channels work and are motivated by the thought of helping us to build a best in class program. You balance attention to detail with a bias toward action - you ship experiments quickly, learn fast, and iterate. You're excited by the challenge of unlocking growth in competitive markets where the obvious tactics are saturated, and you're energized by mission-driven work. What You’ll Be Doing: - Own day-to-day management and optimization of paid social campaigns - account structure, budgets, bidding, audiences, creative strategy (in partnership with growth and creative) and pacing against target - Build and run a high-velocity creative testing roadmap in partnership with our creative team: write the briefs, design the tests, read the results, and scale what works - Turn performance data into decisions - build your own reporting and analysis, identify lenses for channel measurement and evolve those over time, and bring recommendations - Support channel strategy and planning: forecasting, budget scenarios, marginal efficiency analysis, and weekly and monthly performance reporting - Help scale creator and affiliate paid partnerships: collaborating with agencies, sourcing and evaluating creators, briefing, and measuring performance (in close coordination with our influencer marketing lead and other growth/creative teammates) - Stand up and test emerging channels from proposal through launch and read, building the case for where we should place our next bets - Contribute to how we measure - incrementality and geo-lift testing, privacy-safe conversion tracking, and attribution in a channel mix where clean click-based attribution isn't always available - Partner cross-functionally with creative, data, conversion rate optimization, lifecycle, finance, and legal to improve the funnel end to end - Manage platform and vendor relationships day to day, holding partners accountable to what we need from them to reach our goals You’ll Be a Good Fit If: - You have 3-5+ years in performance marketing with direct, hands-on paid social buying experience - you've been the person in ads manager, not just the person reading the report. Meta and TikTok experience is required; YouTube is strongly preferred - You've had experience scaling volume while managing to an efficiency target (CAC, ROAS, or LTV:CAC) for direct consumer acquisition, and you can talk about the specific decisions that moved core KPIs - You're analytically self-sufficient - you build your own pulls, you're fluent in spreadsheets and AI / BI tools (experience with Claude/Hex/Looker/Tableau is a plus), and you can take lead on both reading out test results and investigating when numbers don’t line up - You have strong creative instincts and a track record of briefing and iterating with creative partners. You can articulate and execute a testing framework - You take a structured, hypothesis-driven approach to performance, and you know how to isolate whether the issue is creative, audience, auction dynamics, landing experience, or measurement - You're extremely organized and comfortable prioritizing across a high volume of campaigns, tests, and partners - You have a point of view on how to measure channels where attribution is imperfect - Bonus points for: - Experience in healthcare or another regulated category with constrained tracking - Creator or affiliate paid partnership buying experience - Experience with incrementality or geo-lift testing, media mix modeling inputs, and/or an experimentation platform - App install acquisition experience with a mobile measurement partner Employment Type: Full Time, Exempt Base Compensation: The base compensation range for this position is $114,000–$133,000 USD Annually This is a hybrid role with the expectation to work onsite from our NYC hub location three days per week (Tuesday, Wednesday, and Thursday) and travel 2–3 times per year (e.g., company and department offsites). The base compensation for this role will vary depending on several factors, including relevant experience, qualifications, and the candidate’s working location. Full Time Employee Benefits: - Health Benefits: Comprehensive medical, dental, vision, life, and disability coverage. - Grow for Grow: No cost access to therapy through the Grow platform (available to US employees) - Financial Wellness: Retirement savings programs and equity opportunities to help you invest in your future. - Flexible Time Off, Paid Holidays & Winter Break: Flexible time off, company paid holidays (which vary by country), and a full company wide Winter Break to rest and recharge - Parental Leave: Up to 18 weeks of paid parental leave to support you and your growing family and a new child stipend. - Mental Health Mornings/Afternoons: Dedicated weekly flexible time for self care, whether that's therapy, exercise, journaling, time with family, or simply taking a break. - Wellness & Development Stipend: Annual stipend to support your personal wellbeing and professional growth, from fitness and education to books and learning resources. - Commuter Benefits: Pre tax commuter benefits to support teammates working from one of our hub locations. - Home Office & Meals: Support for your home workspace plus meal benefits, with offerings tailored to both remote and hub based employees. - Additional Perks: A variety of wellbeing benefits, including wellness memberships, virtual care, pet insurance discounts (where available), and global travel assistance. Research shows that some groups hesitate to apply unless they meet every qualification. If you’re excited about this role but don’t check every box, we encourage you to apply. At Grow, we value diverse experiences, transferable skills, and the unique strengths each person brings. Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Use of AI Tools: We use certain AI and automated tools to support recruitment. These tools help our team review applications, organize interviews, detect potential application integrity issues, and maintain interview records; they do not make final hiring decisions. Application Review: Ashby's AI-Assisted Application Review helps review application materials against role-specific criteria and may flag potential fraud or integrity issues for recruiter review. All advancement decisions are made by our human recruiting team after independent review. See Ashby's AI Bias Audit Report https://trust.ashbyhq.com/item/ai-bias-audit-report. Interview Recording: We use BrightHire to record interviews, supporting note-taking and consistency across candidates. Learn more https://help.brighthire.ai/en/articles/4484370-brighthire-for-candidates-faq. Interviews are confidential; you may ask your interviewer to stop recording anytime, or opt out in advance https://app.brighthire.ai/candidate-opt-out/kcrUeiitS5Khw5AcWW_jLg. Choosing not to be recorded will not, by itself, affect your candidacy. AI-Assisted Recruiter Screen: For select roles, BrightHire's AI features may help structure initial recruiter screens and organize interview notes. All responses are reviewed by our recruiting team; no hiring decisions are made by AI alone. State-specific notices: Depending on your location, you may have additional rights. Illinois: If AI analyzes a video interview, we'll provide notice, explain how it works and what it evaluates, and obtain consent beforehand. New York City: Where required, we'll provide at least 10 business days’ notice before using an automated employment decision tool and explain how to request an alternative process. Maryland: We do not use facial recognition to create facial templates during interviews unless required notice and written consent are obtained. Questions, accommodation requests, requests for an alternative selection process, objections to recording, or concerns about AI use? Contact talentops@growtherapy.com. We’re happy to help or offer an alternative way to participate.