Marketing Engineer

ABOUT BASATA Basata is an AI-powered platform transforming how specialty healthcare organizations operate. Its AI agents automate complex administrative and clinical workflows, from patient calls and referral management to scheduling and medical records. By integrating with existing EHRs and practice systems, Basata helps organizations reduce administrative burden, improve operational efficiency, and expand capacity for patient care. We are hiring our first Marketing Engineer. ABOUT THE ROLE This role focuses on two areas: driving measurable revenue through SEO, AEO (answer engine optimization), and website conversion, and building AI-powered workflows that make the whole marketing department faster, starting with events and webinars. You recommend the strategy, own it once the VP of Marketing approves it, and ship the pages, schema, experiments, and automations yourself. You'll be measured on a qualified pipeline from organic and website channels. WHAT YOU'LL DO 1. Drive revenue through SEO, AEO, and website conversion - Own Basata's organic strategy end to end: keyword research, site architecture, technical SEO, and useful programmatic pages (by specialty, use case, EMR, and integration), built around what our buyers search for. - Build our AEO program so the major AI answer engines cite and recommend Basata. Track prompt sets and citation share, act on the results, and earn mentions where citations originate, such as healthcare review sites, directories, communities, and industry press. - Write the copy for website, landing, and SEO pages, and run it through content optimization and AI-visibility tools. Implement structured data (JSON-LD), semantic HTML, internal linking, and page-speed improvements directly on the site. - Run a steady program of conversion experiments on landing pages, forms, demo flows, and calls to action to lift visit-to-opportunity conversion. - Own HubSpot lead capture, routing, and attribution for organic and website leads, plus the dashboards that tie rankings, AI visibility, traffic, and conversion to sales-accepted pipeline. 2. Build AI-powered marketing workflows - Map how the marketing team works today, find the manual steps, and replace them with agents and automations the team uses every day. Build with LLM APIs, MCP, and automation tools, with evals and guardrails for accurate, on-brand output. - Start with events and webinars: automate pre-event research and outreach, registration and follow-up sequences, attendee enrichment, session recaps, and the handoff of event leads to sales. - Build a workflow that turns webinar and event content into blog posts, social posts, emails, and AEO-ready pages, with human review before anything is published. - Document each workflow, page template, and experiment as you build it, and train the team to run and extend it on their own. - Help set marketing's AI standards and tool choices, with extra care for accuracy and compliance in healthcare. WHAT WE'RE LOOKING FOR - 3–5 years in B2B SEO, growth marketing, web or marketing operations, or growth engineering, including owning an SEO or website program and a track record of organic or website-sourced pipeline. - Hands-on technical SEO (crawling and indexing, site architecture, structured data and JSON-LD, Core Web Vitals) and working knowledge of how LLMs retrieve and cite sources. Experience with AI-visibility tools such as Profound, Peec AI, or Scrunch. - Strong writing skills, with content credible to physicians and practice administrators, and experience running website conversion experiments. - Fluency with Google Search Console, GA4, Ahrefs or Semrush, Screaming Frog, HubSpot, and a modern CMS such as Webflow or WordPress, plus comfort editing HTML, CSS, and JavaScript. - Experience building AI agents or automations that a team uses every day, and daily use of AI coding tools such as Claude Code or Cursor. Nice to have - Experience marketing to healthcare providers, or in another regulated category. - Python or SQL to pull and analyze your own data. - Experience automating event and webinar marketing. - Early-stage startup experience as the first or only person in a function. WHY JOIN BASATA? - Drive real impact. Your work helps clinics run more smoothly and gets patients care faster, with fewer headaches. - Shape something meaningful. You'll play a real role in both the systems and the experience, not just execute someone else's design. - High ownership. We trust you to lead, build, and bring ideas to life. - Work with purpose. We're solving real problems in healthcare with tools people rely on every day. OUR CORE VALUES - Find a way: We own outcomes — no excuses, no shortcuts. Whatever the challenge, we find a way. - Dream big: We refuse to accept that healthcare has to be broken, and we act deliberately to build a better version of it. - Obsess over the customer: Every decision starts with empathy for the people we serve — without compromising ethics, privacy, or trust. - Always be learning: We're relentless about growth — our own and each other's — because it makes us better teammates and leaders. - Move fast, deliver excellence: Speed unlocks momentum, but only paired with precision. We test, ship, and iterate quickly, and hold a high bar.