Director, Content Strategy

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value. THE WORK: We are looking for a Director of Content Strategy to report to the VP of Corporate Marketing and own how Ripple tells its story to the world. This is a senior leadership role with real scope: you will build and lead a high-performing team of writers, media producers, and social strategists, set the editorial vision across all channels, and drive the content strategy that fuels global brand awareness and go-to-market growth. This role sits at the intersection of narrative, leadership, and business impact. You will shape how Ripple is understood by enterprise buyers, partners, policymakers, and the broader market and you will build the systems, team, and content engine that makes that storytelling scalable. WHAT YOU'LL DO: • Define and scale Ripple's global content strategy owning editorial standards, voice, and content calendar to drive brand authority and demand generation across Ripple's owned channels. • Lead and develop a team of writers, social strategists, and multimedia producers, including managing managers. Set a high bar for quality, build a culture of craft, and create the conditions for the team to do their best work. • Be comfortable with directing traffic, acting as the ultimate decision maker related to how the Content organization prioritizes requests from across the company; and lead the team to think out of the box, taking big swings. • Partner with Communications to develop and amplify executive thought leadership, co-write high-impact announcements, and produce content that reflects a strong command of regulatory frameworks, macroeconomic trends, and the evolution of global finance. • Create innovative narratives for Ripple's suite of solutions translating complex product and technical details into clear, compelling stories for buyers, partners, and decision-makers. • Build and scale a high-velocity multimedia production engine overseeing video, YouTube, and social video content strategy with a focus on innovative formats that extend reach and deepen engagement. • Own the customer and partner evidence engine: build a library of case studies, testimonials, and assets mapped to key verticals and buyer personas. • Partner with Growth Marketing to develop content that drives measurable demand generation results gated reports, website copy, nurture campaigns tied to clear business outcomes. • Coach the content team to create scalable frameworks that balance centralized corporate storytelling with the flexibility to meet localized market needs and regional pipeline priorities. • Champion AI-native ways of working across the content organization finding new efficiencies without sacrificing quality or authenticity. • Measure what matters. Prepare and deliver presentations to Ripple's Leadership team on content's influence, narrative impact, and business contribution. WHAT YOU'LL BRING: • 15+ years in content marketing, editorial, or content strategy, with a focus on B2B technology or fintech. • 8+ years building and managing teams, including managing managers with a track record of developing strong talent and holding a high bar. • Proven ability to lead content strategy at scale across a complex, global organization with multiple audiences and channels. • Strong editorial judgment and a demonstrated ability to set and maintain quality standards across a large, distributed team. • Equal parts strategist and creator able to set multi-year vision and still roll up your sleeves when it matters. • Data-driven with a clear point of view on what meaningful content metrics look like and how to tie content to business outcomes. • Background at a B2B tech brand, fintech, or financial services company with a strong content culture. • Fluent in how AI is reshaping content production and distribution and what that means for how high-performing marketing teams operate. • Genuine curiosity about how technology is transforming financial systems globally. You don't need to be a subject matter expert on day one, but you should be excited to get there. For positions that will be based in NY, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions. NY Annual Base Salary Range $196,000—$240,000 USD WHO WE ARE: Do Your Best Work • The opportunity to build in a fast-paced start-up environment with experienced industry leaders • A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning. • Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team. • In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in. • Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team • We come together for moments that matter which include team offsites, team bonding activities, happy hours and more! Take Control of Your Finances • Competitive salary, bonuses, and equity • Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support • Employee giving match • Mobile phone stipend Take Care of Yourself • R&R days so you can rest and recharge • Generous wellness reimbursement and weekly onsite & virtual programming • Generous vacation policy - work with your manager to take time off when you need it • Industry-leading parental leave policies. Family planning benefits. • Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events Benefits listed above are for full-time employees. Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance. Please find our UK/EU Applicant Privacy Notice and our California Applicant Privacy Notice for reference.