Senior Field Marketing Specialist

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value. THE WORK: Fluency in either Spanish or Portuguese required; proficiency in both is a strong plus. As a Senior Field Marketing Specialist, you will be responsible for planning, executing, and optimizing regional field marketing initiatives and ABM campaigns for your territory. You'll collaborate closely with sales, marketing, and partner teams to design high-impact programs that engage target accounts, accelerate the sales cycle, and build Ripple Treasury's presence in key markets. This role is both strategic and hands-on, requiring creativity, strong analytical skills, and a passion for delivering results. You'll own your regional budget to host intimate executive experiences, manage our presence at industry events, execute targeted campaigns that drive measurable pipeline growth, and design creative engagement strategies that break through the noise with high-value prospects. WHAT YOU’LL DO: Field Marketing Strategy and Execution • Develop and execute a North American regional field marketing strategy aligned with global marketing objectives and sales goals • Plan, manage, and host regional events, including executive dinners, roundtables, workshops, and webinars to engage prospects and customers • Build and execute targeted campaigns to drive awareness, engagement, and pipeline growth in your territory • Own and manage regional marketing budget to maximize ROI and pipeline impact • Represent Ripple Treasury at key industry conferences and trade associations Account-Based Marketing (ABM) • Design and implement ABM strategies to support high-value accounts, creating personalized programs to drive engagement and conversions with CFOs and Treasurers at enterprise companies • Collaborate with Account Executives to identify target accounts, tailor messaging, and design account-specific campaigns • Develop creative engagement tactics including direct mail campaigns, thoughtful gifting strategies, executive door openers, and memorable giveaways that resonate with finance executives • Partner with content and product marketing teams to develop assets such as landing pages, emails, and personalized outreach materials for ABM programs • Leverage Zoominfo intent data to identify buying signals and prioritize marketing investments • Execute multi-touch ABM plays that combine digital, direct mail, gifting, and event experiences to drive account progression Cross-Functional Collaboration • Work closely with regional sales teams, product marketing, and the broader marketing organization to ensure alignment on campaign goals and messaging • Collaborate with Marketing Operations to ensure flawless campaign execution, tracking, and reporting • Provide insights and feedback from the field to inform future marketing strategies and product positioning • Coordinate with global events team on large-scale conference presence and activations Program Measurement and Reporting • Monitor the performance of field and ABM campaigns, analyzing metrics such as pipeline contribution, ROI, qualified contacts, and engagement rates • Provide detailed post-campaign reporting and actionable insights to sales leadership and marketing stakeholders • Maintain accurate campaign tracking in HubSpot/Salesforce with proper attribution • Continuously refine campaigns based on data-driven insights to optimize performance and outcomes WHAT YOU'LL BRING: Required • Fluency in either Spanish or Portuguese required; proficiency in both is a strong plus • 5+ years of experience in B2B field marketing or demand generation, preferably within SaaS, FinTech, or enterprise software • Proven event planning and execution experience, including managing logistics, vendor relationships, and on-site event coordination • BDR/SDR or sales development background preferred - understanding of prospecting, outreach, and sales collaboration dynamics • Proven ability to design and execute integrated marketing programs that deliver measurable pipeline results • Experience working with enterprise sales teams targeting C-level executives • Strong project management and organizational skills, with the ability to manage multiple priorities effectively • Experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce) • Excellent communication and interpersonal skills, with a collaborative approach to working across teams • Budget management experience with demonstrated ability to prove marketing ROI • Creative mindset with experience designing memorable engagement tactics (gifting, direct mail, experiential marketing) Preferred • 2+ years of ABM experience with familiarity with ABM tools like 6sense or Demandbase • Experience marketing to CFOs, Treasurers, Controllers, or finance personas • Knowledge of treasury management, payments, or financial technology solutions • Understanding of regional business practices and compliance considerations • A data-driven mindset with proficiency in marketing analytics and reporting tools • Experience with AI-powered content tools (Jasper, Tofu) or marketing automation at scale • Familiarity with gifting platforms (Sendoso, Reachdesk, Alyce) or direct mail vendors WHO WE ARE: Do Your Best Work • The opportunity to build in a fast-paced start-up environment with experienced industry leaders • A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning. • Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team. • In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in. • Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team • We come together for moments that matter which include team offsites, team bonding activities, happy hours and more! Take Control of Your Finances • Competitive salary, bonuses, and equity • Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support • Employee giving match • Mobile phone stipend Take Care of Yourself • R&R days so you can rest and recharge • Generous wellness reimbursement and weekly onsite & virtual programming • Generous vacation policy - work with your manager to take time off when you need it • Industry-leading parental leave policies. Family planning benefits. • Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events Benefits listed above are for full-time employees. Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance. Please find our UK/EU Applicant Privacy Notice and our California Applicant Privacy Notice for reference.