Account Based Marketing Program Lead

ABOUT US At LangChain, our mission is to make intelligent agents ubiquitous. We build the foundation for agent engineering in the real world, helping developers move from prototypes to production-ready AI agents that teams can rely on. We began as widely adopted open-source tools and have grown to also offer a platform for building, evaluating, deploying, and operating agents at scale. With $125M raised at Series B from IVP, Sequoia, Benchmark, CapitalG, and Sapphire Ventures, we’re at a stage where we’re continuing to develop new products, growth is accelerating, and all team members have meaningful impact on what we build and how we work together. LangChain is a place where your contributions can shape how this technology shows up in the real world. Today, our platform includes LangSmith (Observability, Evaluation, Deployment, Fleet, and Sandboxes), our open source frameworks (LangChain, LangGraph, and Deep Agents), and the newly launched LangSmith Engine for autonomous agent improvement. We have 100M+ monthly open source downloads, 6,000+ active LangSmith customers, and 5 of the Fortune 10 use LangSmith in production (+ 35% of the Fortune 500 overall), including teams at Klarna, Clay, Coinbase, Workday, Lyft, Cloudflare, Harvey, Rippling, Vanta, LinkedIn, Monday.com, Nvidia, and Bridgewater. ABOUT THE TEAM: You'll join our Field Marketing team at LangChain, which drives pipeline and revenue by moving must-win accounts into technical evaluation and expansion through high-intent, high-touch programs. ABOUT THE ROLE: In this role you will own the account-based marketing strategy for our Strategic segment, with the goal of generating and accelerating pipeline for our highest revenue potential customers. You'll partner closely with Strategic sales leadership to build 1:few omni-channel campaigns and lay the foundation for 1:1 engagements, and you'll be directly accountable for the pipeline results those campaigns produce. Location: San Francisco, New York City or Remote WHAT YOU'LL DO: - Own the account-based marketing strategy for our Strategic segment, and be directly accountable for generating and accelerating pipeline for the Strategic sales team - Partner with sales teams to define an Ideal Customer Profile (ICP) and select target account and contact list - Build and execute 1:1 and 1:few omni-channel campaigns across email, custom landing pages, paid social, ads, and events, using account and contact-level insights to guide decision-making - Collaborate daily with sales reps and SDRs to synchronize outreach and share account insights - Tailor messaging and assets to address the specific business pain points of buying committees - Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events, based on regional pipeline gaps and sales priorities - Measure pipeline growth, target reach, and ROI using marketing tools and CRMs - Influence and shape priorities across teams (field marketing, demand gen, product marketing) based on what the Strategic segment actually needs - Partner with partner marketing and channel partners to drive co-marketing initiatives that extend reach WHAT YOU'LL BRING: - 6-8 years of experience in an account-based marketing role in a high-growth environment - Proven experience owning, executing, and measuring 1:1 and 1:few ABM motions across channels such as paid media, email, content syndication, direct mail, and events - Experience generating pipeline directly for a sales organization - Track record of influencing cross-functional teams - Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages - Comfort with data: you use pipeline and campaign performance data to make decisions, not just report on them NICE TO HAVE: - Experience with ABM platforms (e.g. 6sense, Demandbase) and multi-touch attribution tooling - Experience marketing to enterprise or Strategic-tier accounts in a technical, developer-oriented category COMPENSATION & BENEFITS We offer competitive compensation that includes base salary, variable compensation for relevant roles, meaningful equity, benefits, and perks. Benefits include things like medical, dental, and vision coverage, flexible vacation, a 401(k) plan, and life insurance. Actual compensation and offerings will vary based on role, level, and location. Team members in the EU, UK, and APAC receive locally competitive benefits aligned with regional norms and regulations. Annual salary / OTE range: $165,000-$200,000 USD Compensation Philosophy: We offer competitive compensation that includes base salary, variable compensation for relevant roles, meaningful equity, benefits, and perks. Actual compensation and offerings will vary based on role, level, and location. Team members in the EU, UK, and APAC receive locally competitive benefits aligned with regional norms and regulations. BENEFITS Benefits include medical, dental, and vision coverage, flexible vacation, a 401(k) plan, meals on in-office days in the US and more.