Social & Content Marketing Manager

ABOUT MANTLE We’re building an AI agent to help families support their aging parents (origin story here https://www.linkedin.com/feed/update/urn:li:activity:7358605175294496768/).   Over 40M “sandwich generation” Americans currently manage their parent’s affairs. Keeping mom/dad safe and supported is like a second job: it’s time-consuming, stressful and on top of their already busy lives. We believe that managing our parents’ affairs should feel under control, easier and lower stress.   Co-founded by serial entrepreneur partners including Ted Zagat https://www.linkedin.com/in/tedzagat, who sold his previous businesses to Slack (announcement here https://slack.com/blog/news/slack-acquisition-connecting-employees) and Google (Zagat restaurant guides). THE ROLE We are looking for a Social & Content Marketing Manager to build Mantle's voice in the world. The sandwich generation is juggling a lot, and the content they see about caring for aging parents is too often clinical, overwhelming or dull. You'll create content that feels like a helpful friend: honest, useful and human. You will work side-by-side with our founders and marketing team to grow an audience that trusts Mantle. This is a role for a builder and a maker. In the early days, you'll be the one writing the posts, filming the videos, working with creators and responding to comments yourself. It's not just about strategy; it's about consistently shipping great content, learning what resonates, and doing more of it. WHAT YOU'LL BUILD - Social presence: Grow Mantle's organic audience across Instagram, TikTok, LinkedIn, YouTube and wherever our families spend time. - Content engine: Create and publish a steady stream of short-form video, posts, articles and newsletters. - Creator partnerships: Find and partner with creators and voices our audience already trusts. - Brand voice: Help define how Mantle sounds and shows up to the world. - Community: Engage directly with the people who follow and share our content. - Content analytics: Track what's resonating and turn those learnings into better content. WHAT WE'RE LOOKING FOR REQUIRED EXPERIENCE - 3+ years of social media and content marketing experience, ideally at a consumer startup or high-growth company - Track record of growing an organic audience and engagement on at least two major platforms - Strong writing skills and comfort creating short-form video yourself - Experience working with creators or influencers - AI adept: savvy with AI tools (LLMs, agents) to increase your own personal leverage IDEAL BACKGROUND - Early-stage startup experience where you were the first social or content hire - Experience marketing to busy adults, especially parents or caregivers - Experience making complex or sensitive topics feel simple and approachable - A portfolio of content you're proud of - Nice to have, but not required: experience with FinTech WHO THRIVES HERE - Builders: You love creating things from scratch and taking full ownership - Makers: You'd rather ship ten posts and learn than plan one perfect one - Empathetic: You understand what our audience is going through and write for them - Scrappy: You operate well without a lot of structure or resources and find ways to "get it done" - AI-forward: You embrace modern AI - Autonomous: You thrive with minimal direction - Mission-driven: You care about what we're building WHAT YOU'LL GET - Meaningful work: Build a brand that will make a real difference in the lives of millions of families, with fast pace and huge financial potential - Small team impact: Work directly with founders and see immediate impact from your work - Partnership with founders: Work closely with Mantle's co-founders and other company leaders - Learning & growth: Opportunity to build a category-defining company from the ground up - Real ownership: Your decisions will shape our brand, business and culture - Remote Fridays: Work from home every Friday. Monday through Thursday, we build together in person in San Francisco