Marketing Specialist

WHO WE ARE Video is 90% of the world's data. Most of it is invisible to machines. TwelveLabs builds the intelligence layer to change that. Our multimodal AI models understand video the way humans do — across sight, sound, and motion — and power production-scale AI workloads across media, entertainment, sports, security, and government. We have raised more than $210 million from NEA, Radical Ventures, Amazon, NVIDIA, Snowflake, Databricks, Index Ventures, NAVER Ventures, Korea Investment Partners, Quadrille Capital, Red Bull Ventures, and AI pioneers including Fei-Fei Li, Silvio Savarese, and Alexandr Wang. We are a global company, headquartered in San Francisco with offices in Seoul, New York, and London, and employees around the world. We believe the differences in our cultural, educational, and life experiences make our products stronger. Building technology that understands the world in all its complexity requires people who see it from every angle. We are looking for individuals who are driven by hard problems and want their work to matter. Come build it with us! ABOUT THE ROLE The Marketing Generalist will provide hands-on support across project management, event coordination, and campaign execution for the marketing team, acting as the connective tissue that keeps cross-functional marketing work moving. This is a high-visibility opportunity for someone early in their career to learn multiple facets of marketing directly from experienced marketers while owning real projects from day one. Candidates must be able to travel up to 10% of the time annually to attend conferences, off-site meetings, and other business-related events as required by the role. This role may require participation in on-site interviews and/or completion of in-person onboarding processes. IN THIS ROLE, YOU WILL - Help plan and execute marketing events from logistics through post-event wrap-up - Support execution of marketing and demand gen campaigns and programs in partnership with the marketing team - Provide day-to-day marketing team support, asset coordination, reporting, and administrative needs - Partner closely with partner marketing, design, product marketing, and demand gen to keep cross-functional work on track - Coordinate and track marketing projects across the team, keeping timelines, deliverables, and stakeholders aligned YOU MAY BE A GOOD FIT IF YOU HAVE - 3-5 years of experience in marketing role - Strong organizational skills and attention to detail, with the ability to juggle multiple projects and deadlines - A hunger to learn and grow across different marketing disciplines - Strong communication skills and the ability to thrive working at the intersection of multiple teams - A proactive, resourceful mindset and comfort operating in a fast-paced startup environment PREFERRED QUALIFICATIONS - Experience with marketing or project management tools (e.g., Asana, HubSpot, Notion) - Experience in B2B SaaS or tech BENEFITS AND PERKS 🤝 An open and inclusive culture and work environment 🚀 Work closely with a collaborative, mission-driven team on cutting-edge AI technology 🏥 Full health, dental, and vision benefits 🌴 Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years 💪 Monthly wellness stipend 📚 Annual Learning & Development stipend to invest in your growth 💼 Global offices in San Francisco and Seoul, and coworking office memberships for remote team members 🛂 VISA support where applicable 🚆 Transportation stipend (SF onsite only) 🍲 Daily lunch & dinner provided (SF onsite only)