Senior Product Marketing Manager

ABOUT FLOAT Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline financial operations and optimize cash flow, so they can focus on what matters most: growth.   As one of Canada’s fastest growing companies https://www.theglobeandmail.com/business/rob-magazine/top-growing-companies/article-ranking-canadas-top-growing-companies-of-2024/ and top-rated startups in 2025 https://www.linkedin.com/posts/floatfinancial_were-proud-to-share-that-float-has-been-activity-7387093684720300032-2DDz/, 2024 https://www.linkedin.com/pulse/linkedin-top-startups-2024-15-canadian-companies-rise-linkedin-news-llihe/ and 2023 https://lnkd.in/TSU23CA, Float is customer-obsessed, passionate and entrepreneurial, with a team that includes leaders from Uber, Stripe, Shopify, Top Hat, Ada, Doordash, Snowflake, and Wealthsimple.   At Float, everyone is an owner, bringing their unique perspective to our team and product. Your voice is important, and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.   OUR PRODUCT Float is Canada’s intelligent financial operating system, combining modern financial services and software to help businesses spend, save, and grow. Trusted by more than 7,500 Canadian companies, Float provides high-limit corporate cards, automated expense management, next-day bill payments, high-yield accounts, and industry-leading support, all built in Canada, for Canada. Float recently announced our $85 million Series C https://floatfinancial.com/press/float-financial-raises-cad-85-million-series-c, and is backed by world-class investors, including Inovia Capital, Growth Equity at Goldman Sachs Alternatives, OMERS Ventures, and Silicon Valley Bank.   Our team is a collection of ambitious, collaborative and mission-driven people from all walks of life but with one goal: helping Canadian companies not just survive but thrive. And we’re looking for bold innovators to help shape the future of business finance in Canada. AI USE IN OUR HIRING PROCESS We use technology, including artificial intelligence (AI), to support parts of our hiring process. This may include AI-assisted scheduling and candidate communications, and AI-generated interview notes, guides or summaries to help our team focus on the conversation. All hiring decisions are made by our hiring team. ABOUT THE ROLE At Float, Product Marketing Managers are adoption architects—they own the strategy and execution that drives product adoption across the entire customer journey. This is a hands-on, individual contributor role. You will partner closely with Product, Sales, Customer Success, and Marketing to turn Float’s multi-product platform into clear, compelling narratives and programs that drive usage, adoption, and expansion. This is not a role focused only on launches. You will work end-to-end across acquisition, activation, adoption, and expansion, owning outcomes not just deliverables. WHAT YOU’LL OWN 1. PRODUCT ADOPTION STRATEGY & EXECUTION - Own strategy and execution to drive product adoption across the full customer journey (pre- and post-sale) - Translate product capabilities into clear, differentiated messaging and positioning - Identify adoption gaps and design programs to improve usage and engagement 2. GO-TO-MARKET & LIFECYCLE PROGRAMS - Lead and support product launches but go beyond them into ongoing lifecycle and growth programs - Build and execute initiatives across: - Acquisition (messaging, packaging, GTM) - Activation (onboarding, first value) - Adoption (feature usage, engagement) - Expansion (upsell, cross-sell signals) 3. PLATFORM NARRATIVE & MESSAGING - Help shape Float’s multi-product platform story, not just individual features - Develop messaging that resonates with target segments and evolves with the product - Partner with Marketing to bring campaigns and content to life (while owning core messaging yourself) 4. CROSS-FUNCTIONAL COMMERCIALIZATION - Act as the bridge between Product and GTM teams - Partner with: - Product → influence roadmap based on market & customer insights - Sales → enable teams with clear value propositions and positioning - Customer Success → drive adoption and retention strategies - Ensure alignment across teams to drive measurable outcomes 5. INSIGHTS, EXPERIMENTATION & DATA - Use product, customer, and lifecycle data to identify opportunities and inform strategy - Design and run experiments to improve adoption and performance - Measure success through impact on adoption, usage, and commercial metrics WHAT SUCCESS LOOKS LIKE - Product adoption meaningfully increases for your focus areas - Clear, compelling messaging exists across the customer journey - Lifecycle programs drive measurable improvements in usage and expansion - GTM teams are aligned and enabled with strong positioning and narratives - You operate as both a strategist and executor, moving quickly from insight to action WHAT YOU BRING CORE CAPABILITIES - Strong product and strategic thinking. You can connect product, market, and customer needs - Excellent messaging and storytelling skills (you can write and create, not just brief others) - Comfortable operating across the full funnel, not just launches - Highly cross-functional—you influence without authority and drive alignment EXPERIENCE - Experience in Product Marketing, Product Management, or a closely related role - Proven ability to drive measurable outcomes (adoption, retention, expansion, or revenue impact) - Experience working on multi-product or platform businesses is a plus - Backgrounds in product ops / product / hybrid roles are welcome if paired with strong marketing instincts HOW YOU WORK - Owner mindset: You take accountability for outcomes, not just outputs - Builder: You create programs, messaging, and systems—not just strategies - Curious and adaptable: You can operate in ambiguity and evolve quickly - Collaborative: You work seamlessly across Product, Sales, CS, and Marketing - Execution-focused: You move fast and ship, while maintaining quality WHAT THIS ROLE IS NOT - Not a pure launch PMM role - Not a “traffic manager” for marketing requests - Not limited to pre-sales or post-sales—you operate across the full journey - Not a people management role (this is a high-impact IC position) WHY THIS ROLE MATTERS AT FLOAT Float is evolving into a multi-product platform, and success depends on how effectively customers adopt and use those products. As a PMM, you are central to that outcome designing how our products are understood, adopted, and expanded across the customer base. OUR HIRING PHILOSOPHY We hire for character, curiosity, and learning velocity before credentials. Titles matter less than impact, and every hire is expected to raise the bar for Float as a whole. WHY YOU SHOULD JOIN - Work at one of Canada's fastest-growing fintech companies - Make a real impact in a high-autonomy, high-growth role - Collaborate with an ambitious and supportive team - Competitive compensation, equity options, and benefits - Hybrid work model – we are based in Toronto with in-office days for connection and collaboration - Enjoy catered team lunches every Tuesday, Wednesday and Thursday - Bring your pup to our dog-friendly office - Thrive in a high-trust, high-performance culture where your work truly matters   IN SHORT At Float, you’ll thrive if you’re bold, curious, and eager to make a real impact. We're building something special—and having a lot of fun along the way. If you’re excited to build, grow, and win together, we’d love to meet you.   We’re committed to building a workplace that’s welcoming and accessible for everyone. If you need any accommodations during the hiring process or once you join Float, just let us know! You can reach out to Vic https://www.linkedin.com/in/victoria-boult-b21b2053/ (victoria@floatfinancial.com), and we’ll work with you to make sure you have what you need to succeed.