Director of Paid Media

About Unlock Unlock’s mission is to unleash the power of home equity to enrich people’s lives. We do this through a financial solution called a Home Equity Agreement or HEA, an entirely new way to access and utilize home equity. We’re not a lender, so there are no interest charges or monthly payments and homeowners with poor credit or high levels of debt can still qualify. We're beyond passionate about helping our customers build greater financial resiliency. We are mission driven, consumer centric and our products are designed for the way homeowners want to live their lives today - with flexibility and control. The Director of Paid Media is responsible for owning and scaling Unlock's paid acquisition channels, including Google, Meta, and additional platforms. This is a high-ownership role that sets channel strategy, manages the paid media budget, and serves as an experienced thought partner across Acquisitions, Marketing, Data, Product, and external partners. The Director of Paid Media plays a critical role in driving acquisition growth as Unlock continues to expand its presence in the Home Equity market. • Minimum Qualifications (years of experience, degree, certifications) • 10+ years of experience in paid media, performance marketing, or customer acquisition • Personally managed $1M+ per month in digital ad spend in a hands-on capacity as well as strategic • Deep platform expertise on major performance media channels such as Google, Meta, TikTok, and others • A proven track record running profitable, ROI-positive paid media in the lead generation space • Experience working in a performance-first environment where every dollar of spend is expected to earn its place • Command of creative diagnosis, audience strategy, bidding mechanics, and the ability to distinguish a creative problem from a targeting problem from a measurement problem • Experience running ads across search, display, native, and retargeting platforms • Experience building or scaling a paid media team, including hiring and developing junior channel specialists • A strong understanding of how ad creative, landing page experience, and lead intent interact to drive downstream quality, not just top-of-funnel volume Preferred Qualifications • Experience in the financial services vertical or adjacent regulated categories (insurance, health, legal) • Familiarity with lead gen compliance requirements, including TCPA, state-level advertising rules, and platform-specific policy constraints Note: The essential functions are intended to describe the general content of and requirements of this position and are not intended to be an exhaustive statement of duties. Specific tasks or responsibilities will be documented as outlined by the incumbent's immediate manager. Scope and Complexity Interacts with all levels of leadership and employees, often relaying sensitive and/or confidential information. Physical Demands/Environment Factors (Examples Listed) • Requires extensive sitting with periodic standing and walking. • Must be able to lift 15 pounds at times • Requires significant use of personal computer, phone, and general office equipment. • Needs adequate visual acuity, ability to grasp and handle objects. • Needs ability to communicate effectively through reading, writing, and speaking in person or on telephone. • May require off-site travel; remote work and out-of-state travel • What we offer • Discretionary Time Off: Flexible time off for you to rest and recharge as needed. • Comprehensive Health Plans: Medical, dental, and vision plans to support your well-being. • 401(k) Match: An annual 4% employer match to aid in your retirement planning. • Make Your Mark: Your chance to play a pivotal role in our growth and leave a lasting impact on the company and industry. Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, Unlock's Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options and paid time off. Unlock is an equal opportunity employer. We evaluate qualified applicants without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances Unlock is an equal opportunity employer. We evaluate qualified applicants without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances.