Lifecycle Marketing Manager

ABOUT FELIX Founded in 2019, Felix is a digital healthcare company that puts the patient in control of their own health and wellbeing. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians. Felix is Canada's first end-to-end healthcare experience, providing online treatment, prescription delivery and ongoing care. We deliver care across a growing range of daily health categories such as weight loss, birth control, menopause, erectile dysfunction, acne and more. About the Role Felix Health is looking for a Lifecycle Marketing Manager who has experience leading and scaling full lifecycle programs. In this strategic role, you will develop and execute activation, engagement, retention and win-back initiatives, as well as own all transactional patient comms. You will - Own the strategy and implementation of lifecycle marketing and transactional journeys across multiple channels including email, push notifications, SMS, and in-app messages via Iterable. - Develop a dynamic and personalised customer lifecycle experience, tailored to each user’s behaviours. - Draft clear, succinct and persuasive copy for all customer communications. - Regularly define and execute experiments to optimise our journeys. - Collaborate closely with product, design, engineering and analytics peers to align on key objectives, develop cohesive strategy, and execute in concert, You have - Multi-year track-record owning lifecycle, ideally for a consumer product with a large customer base. - Experience with marketing automation platforms (e.g.,. Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.) and related tools/languages (ex. HTML/CSS). - An understanding of consumer acquisition, activation, engagement and retention strategies. - A thoughtful, critical thinker who follows and systematic and rigorous approach to problem solving. - An effective communicator and copy writer. - Proven success working with cross-functional teams. - Able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions due to your robust analytical skillset Benefits - Full medical, dental and vision benefits - Maternity / paternity policy - 4 weeks vacation (3 weeks anytime + 1 week during the holidays) - Competitive compensation - Stock option grant - Remote first, work from anywhere in Canada - Incredible culture powered by an highly collaborative and high performing team - Large impact at an early stage technology company - Professional development opportunities, working closely with founders and senior leadership team Open vacancy: This posting is for an existing vacancy at the company. Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. During our recruitment process, we provide accommodations at any stage. Candidates can tell the hiring manager about their accommodation needs directly or email accessibility@felixforyou.ca.   RECRUITMENT FRAUD ALERT Please note: We have been made aware of fraudulent recruiting activities where individuals pose as Felix representatives. - Communication: We will only ever contact you from an official @felixforyou.ca http://felixforyou.ca email address. - Interviews: All interviews are conducted via Google Meet; we never interview via text-only platforms (like Telegram or WhatsApp). - Payments: We will never ask for credit card information, bank details, or payments for "equipment" or "onboarding" during the application process.