Head of Marketing

WHY SHUTTLEBASE? Imagine websites that rebuild themselves on autopilot to sell more, convert better, and grow faster. At Shuttlebase, we’re making that happen — merging generative AI, large-scale data pipelines, and experimentation into a self-evolving web. We’re a well-funded, very early-stage startup with a massive vision. Joining now means you’re not just an employee — you’re helping set the technical and cultural DNA of the company. If you’ve ever wanted the autonomy of a founder with the backing of top-tier investors, this is it. Shuttlebase is looking for a Head of Marketing to own the strategic layer end-to-end while leading and developing a growing team. You'll set the direction, build the playbook, and work closely with the Marketing Manager to translate strategy into campaigns and content that drive pipelines. WHAT YOU’LL OWN STRATEGY & POSITIONING - Own Shuttlebase's marketing strategy end-to-end. Positioning, messaging, brand, demand, and growth. - Shape and evolve our brand voice so we stand out in a crowded AI and eCommerce landscape. - Build and own a proactive GTM calendar - Define the GTM narrative and keep sales, customer success, and product aligned around it. - Decide where and how we show up at conferences and industry events, and turn presence into pipeline. TEAM LEADERSHIP - Directly manage a Marketing Manager, setting clear goals, priorities, and a strategic framework - Build a roadmap and prioritization layer needed to scale - Mentor and develop a direct report EXECUTION & OWNERSHIP - Build and run a content engine that turns ideas, customer wins, and insights into momentum. - Own demand generation across paid ads, performance marketing, funnels, and experimentation. - Operate at the intersection of strategy and tactical day to day execution WHO YOU ARE You're a full-stack marketer and people leader equally comfortable setting strategy, executing hands-on, and developing others. - 7+ years of marketing experience, including leadership in a high-growth startup (SaaS, B2B, or eCommerce tools strongly preferred. Experienced leader in a growing marketing function that can introduce strategic roadmaps, prioritization frameworks, and a proactive GTM calendar - Proven ability to manage and develop individual contributors, not just direct work but grow people. - Deep understanding of content, branding, performance marketing, and demand generation. - Strong intuition for positioning and messaging - you know how to make complex products simple and compelling. - Hands-on experience with paid channels (Google, Meta, LinkedIn, etc.) and performance optimization. - Comfortable owning real numbers - pipeline, CAC, conversion rates, not just awareness metrics. - Builder mindset: strategic when needed, scrappy when it counts. - Clear communicator who can align founders, GTM teams, and marketers around a single narrative. WHAT SUCCESS LOOKS LIKE - Shuttlebase is clearly positioned as a leader in AI-powered experimentation and growth. - Marketing becomes a predictable, scalable driver of pipeline and revenue. - The marketing team operates with clarity, speed, and high ownership. - Content, campaigns, and events consistently create real conversations and opportunities. AT SHUTTLEBASE, CULTURE ISN’T FLUFF — IT’S HOW WE WIN - Curiosity & Growth → We challenge assumptions, ask big questions, and push for mastery. - Do whatever it takes → No ivory towers — everyone gets their hands dirty. - Ownership → You own outcomes, not just outputs. Shipping is step one; impact is the goal. - Trust → Radical transparency and accountability, even when it’s hard. - Agility → We move fast, test faster, and aren’t afraid to pivot. - This Is Your Company → Ideas fuel breakthroughs. We’re all builders here. - Enjoy the Ride → Startups are a rollercoaster — we create good vibes and celebrate wins together. WHAT WE OFFER - Competitive compensation - Meaningful equity — real ownership in Shuttlebase’s success. - Full health coverage (medical, dental, vision) for you + your family. - Unlimited PTO — we trust you to take the time you need. - Tax free commuter and parking benefits - Office-first culture (4 days/week) — Midtown Manhattan, in the middle of it all. - Work directly with the founding team — your impact is immediate, visible, and career-defining. - Free One Medical Membership - 401k