Head of Field Marketing - US

About Us Perk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time-consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we're on a mission to power real work, with real impact. We're trusted by more than 12,000 companies worldwide, including Bolt, GoCardless, and Fabletics, and we're tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem https://www.perk.com/shadow-work-report. Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work. At Perk, we're driven by our values, like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from the travel, fintech, and SaaS industries, representing over 70 countries. If you're excited about having a real impact and shaping how millions of people experience work, we'd love you on the team. Visit www.perk.com http://www.perk.com to learn more. About the Role We are seeking a strategic and results-driven Head of Field Marketing to be our first demand generation hire in North America where you will drive regional pipeline and business growth. The role is a critical and broad one, helping drive pipeline and growth in one of Perk’s priority markets globally. It's an exciting time to join with significant momentum in the US. This role is someone who is a strategic operator, thinks big picture but also is hands on with execution in a fast paced dynamic environment. More specifically, the right candidate will: - Set NAM field marketing strategy end-to-end: build and own the integrated/ABM campaign roadmap, own event strategy and portfolio decisions, and own the SDR partnership model that drives pipeline handoff and forecasting. - Sits on the core NAM leadership team as the senior voice of marketing in the region, with a team reporting in that includes at least one manager-level report, and direct ownership of the regional marketing budget. - Represents field marketing in cross-functional planning with Sales, RevOps, and global marketing leadership, and shapes how the NAM playbook feeds into Perk's broader global field marketing strategy — a two-way input, not a downstream execution arm. - Owns the NAM demand-gen KPI set including pipeline targets, Sourced CP1M, channel level targets and marketing sourced + influenced pipeline This role requires a blend of strategic vision, deep analytical skills, hand on execution with events and ABM, for example, and a deep understanding of the North American B2B SaaS market. What You’ll Do Strategic Planning & Execution: - Develop and execute the North America field marketing strategy aligned with marketing and sales objectives, and in close collaboration with the European field marketing teams. - Build and deliver the local marketing plan focusing on regional brand awareness, demand generation and customer advocacy. - Forecast and track pipeline performance against quarterly and annual goals, identifying and troubleshooting data gaps and inconsistencies and partnering closely with the regional SDR teams to drive quality pipeline. - Identify opportunities to optimize budget allocation and maximize ROI. - Encourage a culture of experimentation to drive innovation across marketing channels, keeping the company at the forefront of industry trends. - Be AI fluent and AI first in your approach - what workflows, campaign execution, processes can we automate with AI Campaign Management & Execution: - Orchestrate and optimize integrated marketing campaigns, including digital, events, - and ABM initiatives. - Collaborate with the integrated marketing team to localize global content strategies. - Plan and execute high-impact industry events, conferences, and customer-focused Experiences, with a small team. - Work with the growth marketing team on localised, targeted, conversion-focused campaigns. - Leverage advanced digital marketing channels such as paid media, content marketing, SEO, and email to create high-performing campaigns. Sales Alignment & Collaboration: This is a critical part of the role. The ability to partner with the VP of sales and his leads, to drive pipeline and growth is a key part of this role. - Act as the key liaison between marketing and leadership in North America, ensuring alignment and collaboration to achieve revenue targets. - Be part of the extended leadership team in North America, helping influence decision making and outcomes. - Lead the marketing partnership with the SDR organization to optimize handoffs and - pipeline performance. - Maintain pipeline accountability by tracking and analyzing performance against shared objectives. Leadership & Team Management: - Be open, honest and transparent about regional challenges and opportunities, immersing yourself deeply into competitive and market insights - Manage a small team, focused on uncovering opportunities for growth and hands on execution. - Be known as the single voice of marketing in the region, with a primary responsibility for field marketing and pipeline generation, but a secondary responsibility of being a dot connector for all marketing activations in NAM. WHAT WE’RE LOOKING FOR Expertise: - 10+ years of experience in B2B SaaS marketing and leadership, with a focus on field marketing and demand generation. - Proven track record of developing and executing successful field marketing strategies in North America. - Extensive experience in demand generation, pipeline creation, and campaign execution across competitive and mature markets. - Experience building, leading and developing teams including direct and dotted line reports - Experience in managing and forecasting budgets, and partnering with finance and data teams to measure and report on ROI from brand, demand and customer marketing. Skills & Traits: - Strategic thinker with the ability to translate vision into actionable plans. - “Roll your sleeves up” type work ethic - not afraid to lean in and execute - One team mindset - collaborating with global teams, while partnering closely with regional teams - Strong understanding of multi-channel marketing strategies, including digital, events, and ABM. - Strong ownership and accountability mindset. - Effective communication and articulation of marketing strategies and buyer positioning. - Demonstrated ability to align marketing programs tightly with sales and drive pipeline impact. - Analytical mindset with a passion for metrics and data-driven decision-making. - Excellent verbal and written communication and collaboration skills. - Ability to thrive in a fast-paced, relentless changing, dynamic environment. - Growth rather than fixed mindset - Self-motivation and proactive problem-solving skills. What we offer - Receive competitive compensation and equity ownership in Perk. - Rest and recharge with our generous allocation of 20 vacation days and 12 public holidays. - Enjoy the flexibility of three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan. - Take control of your physical health with additional comprehensive benefit plans, covering dental, vision and Wellhub’s gym subscription from your start date. - Rest assured that you’re covered by life and disability policies from your start date, with options to add extra protection through voluntary buy-up plans. - Plan for your future with our 401(k) plan with company matching contributions - Care for your furry friends through partner discounts on pet insurance. - Join our unforgettable Perk events, including our spectacular annual summer party. - Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones. - Focus on your family with 12-16 weeks’ paid parental leave. - Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes. - Broaden your horizons with up to 20 "Work from Anywhere" days per year. - Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years. - Let us help you move to one of our hubs with relocation support. Compensation Compensation for this role is a combination of salary and stock options. The anticipated base salary range is 149,000$ - $201,000 per year. Actual compensation may vary based on specific qualifications, experience, and other job-related factors. Interview process: - Talent Acquisition Interview - 30mins Virtual - Interview with the Hiring manager Namrata Murlidhar - 30mins Virtual - Assessment interview with Namrata and another two people from the Marketing team - 1 hour Virtual - Interview with our VP of sales in NAM - 45min in person in one of the hubs - 30 min team fit interview with Jada, our VP of Marketing AI at Perk AI is embedded in how we work across every function. The tools you'll use day-to-day are AI-enabled so you can move faster and spend more time on the work that matters. In practice, that means using AI to research and prioritise accounts, draft and refine outreach, handle customer interactions more effectively, synthesise information, and cut through shadow work - the invisible tasks that pull people away from the work only they can do - so you can focus on relationships and outcomes. How We Work At Perk, we take an IRL-first approach to work, where our team works together in-person 3 days a week. As such, this role requires you to be based within commuting distance of our hubs. We fundamentally believe in the value of meeting in real life to improve connectivity, productivity, creativity and ultimately making us a great place to work. For certain roles, we can help with relocation from anywhere in the world, English is the official language at the office. Please submit your resume in English if you choose to apply. Do not forget to submit an updated portfolio and/or resume. Perk is a global company with a diverse customer base, and we want to make sure the people behind our product reflect that. We’re an equal opportunity employer, which means you’re welcome at Perk regardless of how you look, where you’re from, or anything else that makes you, well, you. Protect Yourself from Recruitment Scams All official communication from Perk will always come from email addresses ending in @perk.com http://perk.com or @externalperk.com http://externalperk.com, our verified social media channels, or recruiters listed on our official LinkedIn page. We will never ask you to pay for equipment, training, or fees, request sensitive personal information such as bank details early in the process, or communicate through unofficial apps like WhatsApp, Telegram, or Signal. If you receive a message claiming to be from Perk that seems suspicious, please do not respond. Forward it to security [at] perk .com, and we will confirm whether it is legitimate. #LI-Hybrid