VP, GTM Strategy & Systems

What is Contentstack? Contentstack is redefining how modern digital experiences are built and managed. As the pioneer of the Agentic Experience Platform (AXP), Contentstack brings together structured content and brand governance (Content Cloud), real-time customer data, omnichannel personalization (Data Cloud) and autonomous AI orchestration (Agent OS) into one unified system. While many organizations adopted headless CMS or standalone AI tools expecting transformation, they often found themselves managing disconnected systems and manual workflows. Contentstack helps enterprises move beyond that complexity by connecting content, data and AI in a way that makes digital experiences faster to launch, easier to manage and more adaptive in real time. Leading brands including Steve Madden, LG Electronics, Subaru of America, Dolce & Gabbana, ASICS, Decathlon, and Caesars Entertainment rely on Contentstack to reduce operational friction and deliver personalized, scalable digital experiences with confidence. The company is known for its customer-first culture and commitment to the communities it serves through the Contentstack Cares program. Learn more at www.contentstack.com. Who Are We? At Contentstack we are more than colleagues, we are a tribe. Our vision is to pursue equity among our communities, employees, partners, and customers. We are global-diverse yet close; distributed yet connected. We are dreamers and dreammakers who challenge the status quo. We do the right thing, even when no one is watching. We are curious trendspotters and brave trendsetters. Our mission is to make Contentstack indispensable for organizations to tell their stories and to connect with the people they care about through inspiring, modern experiences. We care deeply about our customers and the communities we serve. #OneTeamOneDream. Chalo, let’s go! What Are We Looking For? We are seeking an experienced and strategic VP, GTM Strategy & Systems to own Contentstack’s AI-native go-to-market operating system end to end. Reporting directly to the CEO, this role will partner closely with the CRO, CMO, and CFO to translate growth strategy into the data, systems, workflows, and AI-augmented processes that power our go-to-market organization. This is a senior executive leadership role with ownership across three pillars: GTM Ops & Analytics, GTM Engineering, and GTM Apps. You’ll be responsible for building the infrastructure that allows our GTM organization to scale more efficiently, improve decision-making, and leverage AI without simply adding headcount. Contentstack is an AI-forward company, and we believe foundation comes before automation. You’ll help establish the clean data, documented processes, clear ownership, and governance required to move our GTM organization from humans doing the work, to humans overseeing AI-powered systems that can operate at scale. If you’re excited about building an AI-native GTM operating system and shaping how a growing enterprise SaaS company scales from ~$100M to $250M ARR, we’d love to hear from you! Here’s what you’ll be doing: • Own the GTM operating system across GTM Ops & Analytics, GTM Engineering, and GTM Apps, ensuring our people, processes, data, and technology work together as one system. • Lead revenue, marketing, and partner operations, including pipeline, forecasting, territory and quota planning, deal desk, renewals, services, funnel operations, lead routing, attribution, partner pipeline, and GTM performance reporting. • Build and evolve our GTM architecture, including process design, operating cadence, web and GTM infrastructure, and the AI/agent layer that runs across it. • Own the GTM technology ecosystem, including Salesforce, CPQ, marketing automation, integrations, APIs, MCP surfaces, permissions, and governance, ensuring our systems function as a coherent platform rather than disconnected tools. • Partner with AI and Engineering to identify, prioritize, and deploy high-impact agent and workflow automation use cases across the revenue funnel. • Build and lead the GTM Systems organization, including pillar leads and teams across architecture/engineering, applications, and operations/analytics, while establishing clear governance and accountability across functions. • Establish the GTM data foundation and operating cadence, creating shared definitions, clean data, trusted reporting, and a consistent rhythm for pipeline, forecasting, and business reviews. • Drive measurable GTM efficiency, using AI, automation, and better systems to increase organizational capacity without scaling headcount in lockstep with revenue. What Really Gets Us Excited About You? • 12+ years of experience across GTM functions within enterprise SaaS, including experience navigating hypergrowth, transformation, and scaling operating discipline. • Proven experience building and owning GTM systems, data architecture, and operating infrastructure, rather than simply consuming reports or managing an inherited process. • Hands-on AI and automation experience in a GTM environment, including deploying agents or automated workflows and understanding governance, permissions, auditability, and data quality. • Deep expertise in the modern GTM technology stack, particularly Salesforce and its ecosystem, along with pipeline management, forecasting, revenue operations, and GTM analytics. • Experience building teams and operating capabilities from the ground up, including diagnosing gaps, defining the architecture, and making thoughtful hiring and investment decisions. • Strong ability to operate as both a hands-on builder and executive strategist, moving comfortably from stakeholder interviews and process diagnostics to architecture, prioritization, and organizational decisions. • Exceptional executive presence and cross-functional influence, with the ability to drive adoption, establish governance, and create alignment across Sales, Marketing, Customer Success, Services, Partnerships, Product, Engineering, Finance, and the CEO’s Office. • You’re comfortable making clear trade-offs and setting boundaries, knowing what belongs within GTM Systems and where ownership should remain with other functions. • You like occasional travel. • You value a collaborative, innovative, and fun culture and are excited about helping define what an AI-native go-to-market organization can look like in practice. Salary for this role ranges between $275,000-300,000 based on skill set and experience What Do We Offer? Interesting Work | We hire curious trendspotters and brave trendsetters. This is NOT your boring, routine, cushy, rest-and-vest corporate job. This is the “challenge yourself” role where you learn something new every day, never stop growing, and have fun while you’re doing it. Tribe Vibe | We are more than colleagues, we are a tribe. We have a strict “no a**hole policy” and enforce it diligently. This means we spend time together - with spontaneous office happy hours, organized outings, and community volunteer opportunities. We are a diverse and distributed team, but we like to stay connected. Bragging Rights | We are dreamers and dream makers. Our efforts pay off and we work with the most prestigious brands, from big-name retailers to airlines, to professional sports teams. Your contribution will make an impact with many of the most recognizable names in almost every industry including AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi, Walmart, and many more! One Team One Dream | This is one of our values, and it shows. We don’t believe in artificial hierarchies. If you’re part of the tribe, you have an opportunity to contribute. Your voice will be heard and you will also receive regular updates about the business and its performance. Which, btw, is through the roof, so it’s a great time to be joining… To review our Privacy Policy, please click here.