Campaigns Manager

ABOUT HALTER At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Founders Fund https://foundersfund.com, Bessemer Venture Partners https://www.bvp.com/, BOND, https://www.bondcap.com/ DCVC https://www.dcvc.com/, Blackbird https://www.blackbird.vc/, Promus Ventures https://www.promusventures.com/, Rocket Lab’s Peter Beck and Icehouse ventures https://www.icehouseventures.co.nz/?utm_term=icehouse%20ventures&utm_campaign=Brand+Keywords&utm_source=adwords&utm_medium=ppc&hsa_acc=4064636360&hsa_cam=16902737884&hsa_grp=134004309485&hsa_ad=592971340272&hsa_src=g&hsa_tgt=kwd-1082530126230&hsa_kw=icehouse%20ventures&hsa_mt=b&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQjw2v-gBhC1ARIsAOQdKY0J0DepRVFDmjQlAkJPbZuQnLSA5UVzUzOXYiPxkjX-SeVa513_BhkaAr-MEALw_wcB. To find out more, visit our LinkedIn https://www.linkedin.com/company/halter-limited & Instagram https://www.instagram.com/lifeathalter/. ABOUT THE ROLE We're looking for a Campaign Manager who's great at doing one thing above all else: turning a commercial goal into a campaign that actually moves it, and knowing whether it worked. This role runs campaigns for both new customer acquisition and existing-customer growth and retention (think seasonal calving packs, adoption pushes) and both matter equally. A campaign that wins a new farmer and a campaign that stops an existing one churning are graded on the same bar: did it move the number it was built to move. You'll brief and work with our Content Specialist for the words and stories inside each campaign, and with our internal media/design team and freelancers for how it looks - your job is the campaign itself: the plan, the targeting, the sequencing, the channels, and the read on whether it's working. You'll also work closely with our global Performance Marketing team, who own paid spend and channel strategy centrally. You don't set the budget or the platform strategy, but you're the person in-region making sure paid and organic activity is actually aligned with what's happening on the ground in region, and feeding data back so global spend decisions are informed by your regional reality, not made blind WHAT THE ROLE LOOKS LIKE: - Running campaigns end to end You'll plan, launch, and manage campaigns for new acquisition and existing-customer growth/retention, defining the goal, the audience, the sequencing across channels, and the timeline, from brief through to results review. - Working with data, not just gut feel. You'll track campaign performance closely: response rates, pipeline sourced or influenced, expansion/retention impact for existing-customer campaigns, and use that data to adjust mid-campaign and to decide what gets built next. You'll be expected to know your numbers cold, and explain what they mean, not just report them. - Informing paid and organic spend. You won't own the paid budget, but you'll work closely with Global Performance Marketing, sharing what's happening on the ground in AU (seasonal timing, event calendar, what's converting and what isn't) so paid and organic investment decisions reflect regional reality. You'll be expected to bring data to that conversation, not just requests. - Briefing content and creative. You'll brief the Content Specialist on what each campaign needs and why, and work with media/design and freelancers on visual execution — you own the strategy and the brief, they own the craft. - Balancing new and existing customer campaigns. You'll run acquisition campaigns and existing-customer campaigns side by side, and be able to make the case for how you're prioritising between them based on where the data says the opportunity is. Who we are looking for: - Genuinely data-driven You default to what the numbers say over what feels right. You can build a simple view of how a campaign performed - response, pipeline, retention/expansion impact - and you use it to change what you do next, not just to report backward. - Full-funnel minded You care as much about an existing customer expanding or staying as you do about a new one signing up, and you can hold both without treating one as more "real" marketing than the other. - A confident cross-functional operator You're comfortable bringing data and a point of view into a conversation with Global Performance Marketing, even though you don't own the budget - you influence with evidence, not by operating from gut feel. - Organised and self-directed You can run multiple campaigns at different stages at once without things slipping, and you know when to escalate versus solve it yourself. - Keen to learn and grow You're building a career, and you want the range - new acquisition and existing-customer content, multiple formats, real commercial context. There's a genuine path to grow into a senior content role as you build that range. JOIN OUR TEAM Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit! If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch! Please also feel free to check out the careers page https://www.halterhq.com/careers for more information on working at Halter and don't forget to follow us on LinkedIn https://www.linkedin.com/company/halter-limited & Instagram https://www.instagram.com/lifeathalter/. WHY OUR TEAM LOVES WORKING AT HALTER: - Work that genuinely matters. Every now and again a company comes along that transforms an entire industry and leaves the world in a better place. Our team gets to be part of something truly meaningful, helping farmers improve their livelihoods, spend more time with their families, and build more sustainable operations. - Spectacular people solving hard problems. Our culture is designed for talented people to do work that changes lives. The team is filled with diverse, kind, and driven people who push each other to do their best work. You'll be thrown into the deep end, tackling complex challenges and building something tangible that solves real problems. - You'll grow here. Autonomy, mastery, and learning define how we work. You'll have the freedom to work on interesting problems, master new skills, and continuously develop yourself, both through your role and our $1,000 personal growth fund. - This isn't easy, and we love that it's hard. Working at Halter will be the most rewarding and the most challenging work of your life. We move fast, take bold bets, and work hard to reshape an entire industry. As one team member put it: "Joining Halter is a bit like strapping yourself to a rocket ship, but it's an epic journey to be a part of!"