Senior Email & Lifecycle Marketing Manager

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. StackAdapt's Growth Marketing team is at the heart of how we generate and convert demand, and email is one of our most powerful channels to drive brand growth and revenue. As we scale our go-to-market motion, we're looking for a strategic, execution-oriented Senior Email & Lifecycle Marketing Manager to own and evolve how we engage prospects and customers across every stage of their journey. In this role, you will architect StackAdapt’s scalable lifecycle infrastructure— from nurture architecture to automation, segmentation, and multi-touch engagement programs. You'll have direct impact on our funnel conversion rates and pipeline generation, working at the intersection of strategy, data, and creative execution to move the right audiences through the funnel at the right time. This is an individual contributor role reporting to the Director of Performance Marketing. You will partner closely with Performance Marketing, Integrated Marketing, EMEA/APAC Marketing, Marketing Operations, and Product Marketing to ensure lifecycle programs hit pipeline goals, messaging aligns with our core identity, and automation integrates with our CRM and Data Hub. StackAdapt is a Remote First company. We are open to candidates located anywhere in Canada for this position. What you'll be doing: • Design and execute end-to-end global lifecycle marketing programs, including lead nurture, onboarding, re-engagement, and expansion workflows across email and owned channels to maximize customer lifetime value. • Own the global promotional send calendar, audience segmentation, and frequency management to increase engagement across prospect and customer segments and protect deliverability. • Build and manage marketing automation architecture — including segmentation logic, trigger-based workflows, and behavioral engagement programs to increase Lead-to-MQL conversion • Write and edit high-converting email copy and own creative execution for promotional sends, bringing deep expertise in email copywriting, formats, layout, and design to every campaign. • Own email channel strategy and performance, deploying rigorous A/B testing frameworks and deliverability optimizations to ensure continuous program and audience feedback improvements. • Own email and lifecycle program reporting, building dashboards that track channel health to translate campaign data into clear, actionable insights for cross-functional stakeholders. • Develop and maintain audience segmentation models that enable personalized, relevant communication at scale across prospect and customer databases. • Partner with Marketing Operations, Integrated Marketing, Performance Marketing, and Sales to align lifecycle programs to pipeline targets and campaign calendars. What You'll Bring to the Table: • Proven expertise in lifecycle marketing, email marketing strategy, and marketing automation—with a track record of building programs that measurably improve funnel conversion. • Expert-level email copywriting and creative judgment, with hands-on command of email formats, layout, responsive design, and rendering best practices across clients and devices. • Prior working experience with marketing automation platforms (e.g., HubSpot, Marketo, or equivalent) and CRM systems, including building complex workflow logic and audience segmentation. • Strong analytical mindset the ability to independently deep dive into program performance and derive insights from campaign data, translate findings into optimizations, and communicate performance to stakeholders • Experience collaborating cross-functionally with Performance Marketing, Integrated Marketing, Marketing Operations, Design, Regional Marketing, and Revenue Operations teams in a fast-paced, high growth environment. • Demonstrated ability to manage multiple programs simultaneously, balance strategic thinking with hands-on execution, and operate with autonomy in a remote-first organization. • Experience managing global or multi-region email programs is preferred. The compensation range listed for this role reflects the expected base salary for candidates located in the posting country based on a global rate. It is informed by market data and the approved budget for this position. StackAdapt maintains different compensation ranges for roles across other countries and regions, and final offers will be aligned to the candidate’s current location. We do not ask candidates about current or prior salary history, and we will not use such information, if volunteered, in setting an offer. This range represents base salary only. Depending on the role, candidates may also be eligible for additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive benefits package. Factors Influencing Final Compensation: • The final compensation offer will be determined by a variety of factors, which may include, but are not limited to: the candidate's specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications. • Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer. Base Salary Band $100,000—$137,500 CAD StackAdapter's Enjoy: • Highly competitive salary • Retirement/ 401K/ Pension Savings globally • Competitive Paid time off packages including birthday's off! • Access to a comprehensive mental health care program • Health benefits from day one of employment • Work from home reimbursements • Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto • Robust training and onboarding program • Coverage and support of personal development initiatives (conferences, courses, books etc) • Access to StackAdapt programmatic courses and certifications to support continuous learning • An awesome parental leave program • A friendly, welcoming, and supportive culture • Our social and team events! Please note: Benefits and perks may vary depending on your country of employment and the nature of your engagement. In locations where StackAdapt does not have a legal entity, employment and benefits are administered in accordance with local regulations and partner policies. StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability, superpower status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know. We use artificial intelligence (AI) to streamline the resume reviews of candidates and assess their fit based on the criteria outlined in the job posting. We do not use AI to make any final hiring or interview decisions. About StackAdapt We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded: G2 Top Software for 2026 2026 Best Workplaces™ for Young Talent and in Canada by Great Place to Work® #1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising 2026 Winner in the (CTV/OTT) Product/Platform category for the 2026 ADWEEK Tech Stack Awards To learn more about our privacy practices, please see our Privacy Policy. #LI-REMOTE