Product Marketing Manager

Orbital is the AI platform for real estate legal work. Real estate shapes the world around us: our homes, our workplaces and our cultural landmarks. It’s the infrastructure that powers everyday life and is the world's largest asset class. Yet behind every single deal, real estate and legal teams work hard to navigate decades-old complexity; manually connecting documents, hidden obligations, geo-spatial context, and multiple parties into a path forward. We connect the legal and physical record, so that path is clearer than ever before. Our mission is to make real estate transactions faster, clearer, and less manual. Here, you'll be part of changing how the deals behind the largest asset class get transacted, and will help shape the future of real estate. A bit about us: 🚀 We’re building at the forefront of AI technology, without losing the deeply human expertise our clients depend on. 🏢 Orbital is built with former practising real estate lawyers and 250+ years of combined legal expertise. We're purpose-built for the complexity of real estate: accelerating due diligence, drafting and negotiation, and deal coordination with legal-grade precision. 💰 We've just raised a $60m Series B, led by Brighton Park Capital, to accelerate our global expansion – $75m raised to date. 🤝 We're trusted by 5,000+ real estate professionals, spanning UK Magic Circle and US Am Law 100 firms, to household names like M&S. Leading firms like BCLP, Orrick, Goodwin, Womble Bond Dickinson and Clifford Chance rely on Orbital to remove the busywork, freeing legal and real estate teams to focus on sharp judgment, standout client service, and closing deals faster. 💡 Working at Orbital means joining a bold, ambitious team, with the trust to take ownership and make a real impact from day one. ABOUT THE ROLE We’re hiring our first US-based Product Marketing Manager to drive go-to-market execution, product positioning, and adoption in the US: our largest and fastest-growing market. You’ll take Orbital’s global positioning and competitive narrative and translate it into the messages, materials, and campaigns that accelerate pipeline, win deals, and grow accounts. You’ll work closely with our Senior Product Marketing Manager in the UK, who owns global strategy. Your job is to be the best possible expression of that strategy in the US market—with real ownership over how it lands. WHAT YOU’LL OWN - Product Positioning & Messaging: Own the US expression of Orbital’s positioning, adapting global messaging frameworks for US buyer personas, verticals, and competitive dynamics - GTM Campaigns: Plan and execute integrated US GTM campaigns in partnership with Demand Generation and Content colleagues, tailoring global themes for the US audience and competitive landscape - Launch Execution: Co-ordinate US product launch execution, including timelines, channel strategy, messaging for campaigns, product pages, and email sequences (translating from global launch narratives, where appropriate) - Competitive & Market Intelligence: Develop and maintain US-focused competitive content, including battlecards, competitor comparisons, objection handling guides, and one-pagers—as source material that the Sales Enablement team can translate into training and learning materials - Customer Advocacy: Translate customer success stories into compelling, field-ready case studies, proof points, and sales materials that reinforce Orbital’s positioning in the US market - Adoption & Expansion: Contribute to post-sale adoption across the US customer base: in-app messaging, customer marketing, expansion campaigns, and upsell motions - Field Feedback Loop: Sit in on US sales calls, debrief reps after losses, and feed US field insights back to the UK Lead to inform global positioning and competitive intelligence WHAT YOU WON’T OWN - Global positioning, competitive strategy, and buyer research: these sit with our UK-based, Senior Product Marketing Manager. You’ll receive that strategic context and adapt it for the US market. - Sales enablement delivery and training: you’ll work closely with dedicated Sales Enablement who own rep onboarding, training sessions, and translating your content into learning materials. KEY RELATIONSHIPS - US Sales (AEs, BDRs): daily collaboration, field intelligence, deal support, feedback loops - Orbital’s LSA Team: (all ex-real estate attorneys) and our subject matter experts - Sales Enablement: you provide the content and expertise; they deliver training and rep readiness for the US team - US Customer Success: customer stories from the US market - UK PMM: receive global strategic positioning, feed back US field intelligence - Marketing: campaign coordination and execution WHAT WE’RE LOOKING FOR - 3–5+ years’ experience in B2B product marketing or a closely related GTM role - Strong commercial instincts: you’re energised by winning deals and arming sales teams to succeed - Proven ability to create high-quality marketing content: battlecards, competitive analyses, positioning documents, and one-pagers - Experience coordinating product launches end-to-end - Excellent project management skills: you thrive in fast-moving environments with multiple stakeholders - Strong copywriting and the ability to translate complex products (AI, legaltech) into clear, compelling language - Experience in regulated or complex industries (e.g. legal, finance, professional services) is a plus - Understanding of the US B2B buying landscape: you know how US enterprise and mid-market buyers evaluate and purchase software - Comfort working in a distributed team across time zones, particularly collaborating with UK-based colleagues - Competitive salary :$146,000-$159,000 DOE - 401k match and equity options in a fast-growing start-up. - 20 days paid holiday (plus bank holidays) - Professional equipment and personal development budget along with training opportunities to learn and develop your skills. - Commuter benefits. - An inclusive community enjoying all-company off-sites, lunches and socials. 🔒 Security is everyone’s responsibility at Orbital. We ask all team members to follow our security policies, complete regular awareness training, and handle sensitive data with care in line with ISO 27001 standards. Spot something unusual? Reporting risks or incidents quickly helps us maintain the strong culture of security and compliance we all depend on. 💡 At Orbital, we’re committed to building a diverse and inclusive team. We especially welcome applications from people who are traditionally underrepresented in tech. Even if you don’t meet every single requirement, or if the right role isn’t listed yet, we’d still love to hear from you. 💰 This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on several factors, which may include job-related knowledge, skills, experience, and business requirements. Everyone who works with Orbital goes through background screening before they start. It's part of how we keep Orbital secure, for the people who work here and for the client information we're trusted with.