Senior Growth Manager - Lifecycle & Product

Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. About the Opportunity The Senior Growth Manager will own local growth strategy and end-to-end program delivery across product go-to-market, customer growth, and priority segments, including advanced traders and VIPs. This is a hands-on senior individual contributor role responsible for translating business and product priorities into coordinated growth initiatives and measurable commercial outcomes. The role will act as the key local stakeholder for global Performance Marketing and Lifecycle teams while working closely with Product, Relationship Management, Data, Marketing, and other regional and global stakeholders. What You'll be Doing • Own local product and lifecycle marketing initiatives end to end, from strategy and positioning through execution, journey optimization, and performance reporting. • Lead product marketing and go-to-market programs for priority products, defining positioning, target segments, customer journeys, value propositions, messaging, and adoption metrics. • Develop full-funnel lifecycle strategies for advanced traders, VIPs, high-value customers, and other priority segments, driving activation, feature adoption, retention, monetization, and lifetime value. • Design customer lifecycle, loyalty, reward, engagement, and reactivation programs that drive long-term retention and commercial growth. • Act as the key local stakeholder for global Product Marketing, Performance Marketing, and Lifecycle teams, translating local product priorities into campaign briefs, automated journeys, and tailored messaging. • Plan and execute high-value customer events, VIP experiences, partner activations, and lifecycle engagements, managing delivery from objectives and budgets through to stakeholder coordination and retention reporting. • Partner with Product, Data, Relationship Management, Marketing, Legal, Compliance, Risk, and Finance to deliver coordinated, compliant, and user-centric lifecycle programs. • Monitor funnel conversion, product adoption, and lifecycle performance, identify retention and growth opportunities, and communicate insights and recommendations to stakeholders. What We Look For In You • Minimum 5 years of experience in product marketing, lifecycle marketing, CRM strategy, retention growth, or a related field. • Proven experience managing product marketing, go-to-market, or lifecycle initiatives from strategy through execution and performance reporting. • Strong understanding of customer segmentation, lifecycle journeys, retention, reactivation, messaging, and product positioning. • Deep understanding of lifecycle marketing principles and tools, with the ability to build automated user journeys and brief/collaborate effectively with specialist teams. • Experience planning and executing VIP engagements, targeted customer events, partner activations, or lifecycle-driven experiences. • Strong commercial and analytical skills, with the ability to connect lifecycle and product marketing activities to retention and business outcomes. • Proven ability to influence cross-functional stakeholders—especially Product and Engineering teams—and work effectively with regional and global teams. • Strong communication, stakeholder-management, and project-management skills. • Proactive, execution-focused, and comfortable operating in a fast-paced environment. • Experience in cryptocurrency, fintech, financial services, or another regulated industry is advantageous. • Experience working with sophisticated investors, institutions, VIPs, loyalty programs, affiliates, or high-value customer segments is advantageous. Perks & Benefits • Competitive total compensation package • L&D programs and Education subsidy for employees' growth and development • Various team building programs and company events • Wellness and meal allowances • Comprehensive healthcare schemes for employees and dependants • More that we love to tell you along the process! Notice: All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website. Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.