Principal Brand Design Lead I

Most brand roles ask you to protect something that already exists. This one asks you to build it. CMT is the world's largest telematics and AI company for safer mobility, and as the company evolves into CMT.AI, the brand needs an owner: someone who can define the standards, build them as a living Figma system, get every team in the company using it, and connect it to AI tools so a small team can produce at the scale of a much larger one. If you've built a design system from scratch, if you're the person who fixes the component library instead of working around it, if you've already started using AI in real production work and have a point of view about it, and if you want wide latitude and a high bar rather than a manager telling you what to make, we'd like to see your portfolio. Here's what the role looks like day to day. Responsibilities: • Own CMT's brand identity and its evolution into CMT.AI across all touchpoints: product UI, website, sales and marketing materials, events, social, and customer, partner, and investor communications • Build and maintain CMT's brand standards as a complete Figma system: variables and tokens for color, type, spacing, and motion; component libraries for logos, iconography, data visualization, charts, UI patterns, and illustration; and template systems for decks, one-sheets, web modules, email, social, and events • Document the standards and publish guidelines so product, marketing, sales, and people teams can self-serve • Drive adoption across the company, replacing legacy templates and ad hoc assets with the new system and training non-designers to use the libraries correctly • Connect the Figma system to generative and agentic AI tools to automate production, including: • Pitch-deck generation that assembles approved components and copy into on-brand layouts from a prompt or outline • Campaign and social variants produced across formats and regions from a single master • Trade-show and event collateral generated from reusable environmental and print templates • Case studies, product sheets, and partner co-brands built from component libraries with AI-drafted copy routed through brand review • Iconography and illustration extended in the house style from a seed set • Select the tools (Figma AI, plugins and APIs, Adobe Firefly, image and video generation, LLM-based copy and layout assistants) and set the guardrails for quality, legal safety, and brand integrity • Lead flagship creative: brand campaigns, the website's visual system, keynote and conference presence, launch creative for DriveWell Atlas and the DriveWell product line, and corporate materials • Design and refine sales and marketing materials (pitch decks, product sheets, brochures, print and online advertisements, OOH, trade show collateral) and graphics for the website and social platforms • Work collaboratively with product, marketing, sales, and recruiting to understand their requirements and deliver design that accurately reflects CMT's brand • Run brand reviews and act as the final authority on brand consistency • Study where the category and the visual landscape are heading and bring proposals for how CMT's identity should grow • Mentor designers and contractors, raising the craft bar across the team • Complete any additional tasks that may arise Qualifications: • Bachelor's degree or equivalent years of experience and/or certification in graphic design, creative arts, or a related field • 7+ years of relevant experience in brand and visual design, including at least one full brand system build or refresh rolled out across an organization • Deep Figma fluency: variables, component architecture, auto layout, libraries, plugins, and the API; able to build a design system from scratch and keep it clean under heavy use • Hands-on experience using generative AI in a production design workflow, with a clear point of view on where it belongs, where it does not, and how to keep output on-brand • Strong knowledge of Adobe Creative Cloud, specifically Illustrator, Photoshop, and InDesign; After Effects a plus • Excellent typography, layout, and systems-thinking skills, with the ability to distill complex technical ideas into simple and effective designs • High level of attention to detail with a results-driven attitude • Demonstrated ability to drive adoption with stakeholders outside design • Demonstrated ability in time management and multitasking; the ability to meet tight deadlines • Desire to be a team player and work in a collaborative environment • Ability and desire to be an evangelist for CMT's mission and brand • Ability to work independently with minimal supervision and exercise wide latitude for independent judgment • Strong verbal and written communication skills, with the ability to respond to internal and external customer or vendor queries directly with known and agreed-upon answers • Please provide a link to your portfolio, including a system you built and what it produced Compensation and Benefits: • Fair and competitive salary based on skills and experience, and annual performance bonus • Equity may be awarded in the form of Restricted Stock Units (RSUs) • Medical, Dental, Vision and Life Insurance, matching 401k, short-term & long-term disability and parental leave • Unlimited Paid Time Off including vacation, sick days & public holidays • Flexible scheduling and work from home policy depending on role and responsibilities Base Salary Range • The base salary range for this position is: $113,300 to $141,500. This range is specifically for Cambridge, MA Additional Perks: • Work on a mission with real impact: crashes prevented, injuries avoided, lives protected around the world • Join an industry leader — 65 million drivers protected, powering 140+ programs across 25 countries • Recognized innovator in mobility AI, earning top honors including the TIME Industry Leader in AI, a Gold Edison Award, and the Artificial Intelligence Excellence Award for AI for Social Good. CMT is also Great Place to Work Certified • Be part of the team inventing the future of mobility and road safety • Move fast, own outcomes, do work that matters • High ownership, small teams, and direct access to leadership — no layers between your work and its impact • Unlimited PTO, flexible scheduling, competitive salary, annual performance bonus, RSUs, and full benefits including medical, dental, vision, and 401k match • Summer Fridays provide team members with half days to recharge • Join one of our employee resource groups: Black, AAPI, LGBTQIA+, Women, Book Club, and Health & Wellness • Comprehensive wellness, education, and employee assistance programs Commitment to Diversity and Inclusion: At CMT, we believe the best ideas come from a mix of backgrounds and perspectives. We are an equal-opportunity employer committed to creating a workplace and culture where everyone feels valued, respected, and empowered to bring their unique talents and perspectives. Diversity is essential to our success, and we actively seek candidates from all backgrounds to join our growing team. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability state. CMT is headquartered in Cambridge, MA. To learn more, visit www.cmtelematics.com and follow us on Instagram @cmt.ai About Cambridge Mobile Telematics: Cambridge Mobile Telematics (CMT) is the world’s largest telematics and AI company for safer mobility. Its mission is to make the world’s roads and drivers safer. The company’s AI-driven platform, DriveWell Fusion®, proactively identifies and reduces driving risk, leading to fewer crashes and injuries. To date, CMT’s technology has helped prevent over 126,000 crashes worldwide. CMT enables partners to measure risk, detect crashes, provide life-saving assistance, and streamline claims. Headquartered in Cambridge, MA, CMT operates globally with offices in Budapest, Hungary; Chennai, India; Seattle, Washington; Tokyo, Japan; and Zagreb, Croatia. Learn more at www.cmt.ai.