Remote Senior Brand Designer & Systems Lead (m/f/d)

About RoomPriceGenie ✨🧞‍♂️ Founded in 2017, RoomPriceGenie is dedicated to helping hoteliers around the globe achieve optimal pricing. 🌍 We understand that many small hotels face challenges with digitalization, making their operations increasingly complex and often resulting in lost revenue. This is where we come in! We have developed a powerful solution that enables hotels to set the right prices in just seconds. ⏱️ Our state-of-the-art algorithm analyzes both internal hotel data and market trends to recommend pricing strategies that enhance revenue and improve booking rates. With customers spanning the globe—from the USA and Canada to Iceland, South Africa, China, Slovenia, Italy, and the UK—RoomPriceGenie has made a meaningful impact in the hospitality industry, and our clients love the results. ❤️ Now, we are excited to expand our customer base and spread the word about how we can support hoteliers in optimizing their pricing strategies. We invite you to join us on this journey! We actively encourage applications from candidates with diverse backgrounds to enrich our team and drive innovation. YOUR RESPONSIBILITIES Before an independent hotelier sees anything related to RoomPriceGenie, they form a feeling. This role owns that feeling — and builds the systems that make it land consistently everywhere. The Senior Brand Designer & System Lead is two things at once. First: a true brand designer who lives and breathes visual identity and creating unique identities, executes beautiful work personally, and holds a clear instinctive point of view on what makes RoomPriceGenie visually distinctive. Second: an AI systems architect who transforms how design happens inside the business — building the infrastructure and self-serve frameworks that put on-brand creative capability in the hands of every team member, not just designers. What great looks like: No design bottlenecks, and the brand has never been more vibrant, distinct and alive. CORE ACCOUNTABILITIES Visual Identity Ownership — Own and evolve the visual identity and full visual system; hold a proactive point of view on brand direction presentable to CMO, CEO, and exec team. Hero Creative Direction & Development — Develop/commission and direct the highest-stakes assets — campaign visuals, brand films, event creative, exec presentations — leveraging a trusted freelance network as needed. Set the brief, start the creative process, hold the standard, sign off the output. Social Visual Direction — Set the visual creative direction for LinkedIn, Instagram, and YouTube in partnership with Content and Demand. Be part of showing what ‘great’ looks like in asset production. Design AI System Architecture — Own the transformation of how design happens at RPG. Build and evolve the AI-powered creative infrastructure — brand-trained models, prompt libraries, and self-serve templates — that puts on-brand design capability in the hands of every team member. Own quality, fidelity, and adoption. Measure success by what the business creates on-brand. Brand QA — Act as standard-keeper for all visual output; run fidelity checks across channels, regions, and partners; update models and templates as needed. Product Brand Partnership — Partner on visual brand development with Product; find ways to ensure the RPG platform and external marketing brand feel connected and aligned — an active partnership, not an advisory one. WHAT SUCCESS LOOKS LIKE Top-level qualitative markers — distinct from the KPI targets above. - A hotelier, partner, or candidate who encounters RoomPriceGenie — in any format — feels something. Comfort, intelligence, warmth, confidence. The sense that we genuinely understand them, and we are an industry visionary. That distinct, uplifting, emotive connection is always present. - Our brand surprises and delights. There are small, precise moments in our creative — a motion treatment, a colour choice, a typographic detail — where something lands better than expected. These moments accumulate into a brand that feels alive and unmistakably ours. - RoomPriceGenie is immediately recognisable and genuinely distinctive in the hospitality-tech market. We look and feel like no one else. - The wider business thinks differently about design because of this role. Teams that previously had no design capability now produce on-brand work independently. - This person has a clear, articulated point of view on where our brand is going, and presents it credibly to the CMO, CEO, and exec team — proactively, not when asked. YOUR PROFILE 3–5 years in brand design, with a portfolio that demonstrates strategic brand thinking and hands-on creative execution at a high level. This is not a production design role or a marketing design role. We are looking for someone who has owned brand identity — built it, evolved it, and made it unmistakably theirs. Required Skills - Proven track record of working specifically in brand design — not marketing design or design production. Portfolio must show visual identity work: how the brand was shaped, why decisions were made, what changed as a result - Demonstrated experience building an AI-driven design system — prompt libraries, brand-trained generative models, AI-powered template frameworks, or visual toolkits used by teams beyond design - A strong, trained creative instinct — an instinctive eye for what makes a brand visually distinctive. Can articulate why something works, what is off, and exactly what needs to change - Genuinely brand-obsessed — thinks about brand direction constantly, not just when briefed. Has a point of view on where a brand should go before being asked for one - Hands-on creative execution — can concept and create beautiful visual work personally, not only direct others. Portfolio shows both strategic direction and craft - Experience building visual imaging systems — template frameworks, design tokens, channel adaptation rules — that allow a brand to be rolled out consistently, at scale, and at high quality - Genuinely AI-first — uses AI generative tools (CanvaAI, Figma, ElevenLabs, Claude Design etc) as a core part of their creative workflow, not occasionally - Experience commissioning and directing freelance creative talent with a clear brief and uncompromisingly high standards Advantageous Skills - Motion and video creative direction experience — concepting and directing short-form brand films, social motion, and event content - B2B SaaS, tech, or hospitality-tech brand experience. Strong ICP empathy for hotel owner-operators is a meaningful plus - Experience building self-serve Canva or Figma template systems for non-designer teams, including governance and quality control - Existing knowledge of or curiosity about the independent hotel market What We Offer at RoomPriceGenie 💪 At RoomPriceGenie, we don’t just offer jobs; we offer an adventure! 🚀 Join us in an exciting startup atmosphere where you can grow your career while changing the world for tens of thousands of independent hoteliers. 🌍 Our global and diverse team is fueled by passion and a shared mission. We thrive in a culture that’s all about transparency, respect, and making a real impact together. Here’s what you can expect when you become part of our Genie family: - Remote-First Model: Work from (almost!) anywhere. 🌍🧑‍💻 Some roles need you in a specific country or time zone — we'll always flag that in the job ad. And whenever you like, come co-work with us in Mannheim, Berlin, or Sydney. 🏢 - One Team, One Vision, One Goal: We’re in this together! 🤝 Our Genies are laser-focused on our mission, collaborating to make magic happen. ✨ It’s no wonder we score a stellar 9.3 from our team members! 🌟 - Epic Team Gatherings: Every year, we bring our global crew together 🌎 for a week of networking, brainstorming, and fun. 🎉 Plus, enjoy regular hangouts in our offices to keep the camaraderie alive. - Growth and Development: We’re all about lifelong learning! 📚 Level up your skills with personal and professional development opportunities. You’ll even snag up to three extra days off each year to focus on your growth. 📈 - 5 Years? 5 Weeks! Stick with us, and we’ll reward your loyalty. After five years, you’ll earn an incredible five weeks of bonus vacation time 🏖️ to recharge and explore the world. 🌍 - Birthday Celebrations: It’s your day, so take it off! 🎂 Celebrate your birthday the way you want, guilt-free. - Flexible Hours: We get it—life happens! ⏰ We offer flexible working hours to help you balance your work and personal life seamlessly. - Wellbeing Matters: Your mental health is a top priority. 🧘 Every Genie gets access to Headspace, the leading meditation app, to help you cultivate a happier, healthier, and more zen life. 🌿 - BetterHelp Support: We also offer BetterHelp, a professional online therapy and counseling platform, giving you additional support whenever you need it.💛🧠 We kindly ask that recruitment agencies refrain from reaching out regarding this vacancy. Thank you for your understanding.