Principal Product Marketing Manager, Martech

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. We are looking for a Principal Product Marketing Manager to lead our Marketing Orchestration (Martech) go-to-market initiatives. In this pivotal role, you will bridge the gap between complex marketing automation and programmatic advertising by redefining the positioning of StackAdapt's marketing orchestration suite (comprising our data hub, workflow orchestration, direct mail, email, and analytics). You will drive internal and external adoption by translating martech concepts into data-driven narratives for an adtech and media buyer audience, acting as a strategic advisor to senior leadership. StackAdapt is a remote-first company; we are open to candidates located anywhere in the United States for this position and encourage those from all backgrounds to apply. This role reports into the Director of Product Marketing. What You'll Be Doing: • Strategic GTM & Positioning Pivot: Own and execute the global GTM strategy for the marketing orchestration suite. Lead strategic narratives where the problem, objective, or GTM framework is undefined or cross-cutting, repositioning the suite away from traditional, email-specific retention use cases toward connected, cross-channel execution. • Cross-Functional Portfolio Leadership: Act as the principal strategic partner across decentralized product squads, synthesizing disparate product roadmaps (data activation, email, flows, direct mail, analytics) into a single, cohesive, long-term multi-channel marketing orchestration story. • Scalable Commercial Enablement: Partner with the revenue enablement team, and collaborate closely with the client services and account management leadership to bridge technical product knowledge gaps. Designing repeatable sales plays, client-facing pitch frameworks, and strategic objection-handling guides that empower commercial teams globally. • Market & Strategic Insights: Maintain a deep, recognized expertise of market trends and capabilities across the cross-channel engagement landscape. Aggregate insights from across the organization to define GTM direction, shape product-market fit, and advise senior leaders (VPs, SVPs) on market approach. • Customer & Technical Insights: Gather rigorous feedback from clients and internal commercial teams to identify user friction points, customer journeys, and upcoming trends. Translate these insights into long-term strategic business requirements for the product management teams. • Process & Workflow Optimization: Design scalable GTM systems, templates, and frameworks that accelerate cross-functional execution and raise the quality of marketing and design briefs. Embrace an AI-forward culture by proactively integrating generative AI tools (such as ChatGPT, Claude) to optimize daily workflows, accelerate asset creation, and establish repeatable enablement collateral systems. • Metrics & Portfolio ROI: Establish, monitor, and report on product adoption KPIs, feature usage, and commercial win-rates, continuously managing resource trade-offs and iterating on positioning strategies to maximize product revenue. • Mentorship & Discipline Elevation: Actively mentor peers and junior team members across the product marketing team, establishing standards, sharing frameworks, and systematically raising execution standards for the entire PMM discipline. What You'll Bring to the Table: • 8+ Years of Dedicated Product Marketing Experience: A proven track record in platform product marketing, specifically focused within the Martech, enterprise marketing cloud, or marketing automation ecosystem. • Direct Industry Competitor Background: Deep domain expertise gained from working directly at a tier-1 marketing automation, CDP, or cross-channel engagement platform (e.g., HubSpot, Braze, Iterable, Twilio Segment, Salesforce Marketing Cloud, Adobe, Bloomreach, Omnisend, ActiveCampaign, Attentive). • Advanced Positioning Capabilities: Demonstrated capability to translate complex technical data structures (data pipelines, database logic, workflow triggers, audience segmentation) into clear business value (ROAS, programmatic acquisition, multi-channel reach). • Multi-Channel Product Exposure: Hands-on experience bringing multi-channel marketing tools to market, with deep knowledge of email infrastructure, customer data hubs, workflow builders, and analytics. Experience with direct mail automation is highly preferred. • Commercial Enablement Architecture: Proven portfolio of creating structured GTM frameworks, strategic sales plays, and competitive battlecards rather than just high-level, localized marketing content. • Adtech Learning Agility: A solid baseline understanding of the programmatic ad tech space (DSPs, media buying) or a demonstrable ability to quickly absorb complex advertising concepts. • Leadership & Matrix Influence: Proven ability to align multiple teams, manage escalations, and operate through influence across VPs, SVPs, and senior cross-functional leaders (Product, CS, Engineering, Sales, Finance). Nice-to-Haves: • Direct professional experience working within a Demand Side Platform (DSP) or programmatic advertising agency environment. • Previous experience with the StackAdapt platform. • Experience launching or scaling automated direct mail integrations within a broader digital workflow environment. The compensation range listed for this role reflects the expected base salary for candidates located in the posting country based on a global rate. It is informed by market data and the approved budget for this position. StackAdapt maintains different compensation ranges for roles across other countries and regions, and final offers will be aligned to the candidate’s current location. We do not ask candidates about current or prior salary history, and we will not use such information, if volunteered, in setting an offer. This range represents base salary only. Depending on the role, candidates may also be eligible for additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive benefits package. Factors Influencing Final Compensation: • The final compensation offer will be determined by a variety of factors, which may include, but are not limited to: the candidate's specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications. • Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer. Base Salary Band $125,600—$172,700 USD StackAdapter's Enjoy: • Highly competitive salary • Retirement/ 401K/ Pension Savings globally • Competitive Paid time off packages including birthday's off! • Access to a comprehensive mental health care program • Health benefits from day one of employment • Work from home reimbursements • Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto • Robust training and onboarding program • Coverage and support of personal development initiatives (conferences, courses, books etc) • Access to StackAdapt programmatic courses and certifications to support continuous learning • An awesome parental leave program • A friendly, welcoming, and supportive culture • Our social and team events! Please note: Benefits and perks may vary depending on your country of employment and the nature of your engagement. In locations where StackAdapt does not have a legal entity, employment and benefits are administered in accordance with local regulations and partner policies. StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability, superpower status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know. We use artificial intelligence (AI) to streamline the resume reviews of candidates and assess their fit based on the criteria outlined in the job posting. We do not use AI to make any final hiring or interview decisions. About StackAdapt We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded: G2 Top Software for 2026 2026 Best Workplaces™ for Young Talent and in Canada by Great Place to Work® #1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising 2026 Winner in the (CTV/OTT) Product/Platform category for the 2026 ADWEEK Tech Stack Awards To learn more about our privacy practices, please see our Privacy Policy. #LI-REMOTE