Senior Product Marketing Manager, Handshake AI

ABOUT HANDSHAKE Handshake was founded on a simple belief that everyone deserves a path to a great career, regardless of where they went to school or who they know. Today, we power 25 million job seekers, 1 million+ employers, and 1,600 educational institutions. In 2025, we started Handshake AI and built the fastest-growing AI data business in history. We work directly with frontier AI lab researchers to create evaluations, publish benchmarks, and push the boundary of data. We've grown from $0 to ~$1B run rate and pay ~$60M to over 30K individuals every month. Why join Handshake now: - Shape how every career evolves in the AI economy, at global scale, with impact your friends, family and peers can see and feel - Partner hand-in-hand with world-class AI labs, Fortune 500 partners and the world's top educational institutions - Work together with engineers, scientists, operators, and more from Palantir, Meta, Scale AI, and former YC founders - Build a massive, fast-growing business with billions in revenue ABOUT HANDSHAKE AI Human data is the core infrastructure to AI advancement. Frontier AI labs currently improve model capabilities with various data-intensive post-training techniques. We believe that data spend for AI training will increase by 3-5x in the next few years and continue for much longer as models take on new domains. Handshake AI supports all of the frontier AI labs, working on their most complex data at the largest scale. ABOUT THE ROLE You'll be the end-to-end product marketing owner for Handshake AI's frontier lab business — the connective tissue between research, product, sales, and the market. You'll translate deep technical work into positioning that lands with researchers and lab leadership, then arm sales with everything they need to close and grow those relationships. This is a build-from-scratch seat: you'll set the GTM playbook for a business growing faster than almost anything in AI. - Positioning & Strategy: Build end-to-end positioning, messaging, and competitive strategy for Handshake AI's frontier lab business, keeping it unified with Handshake's broader career-network story rather than siloed as a separate business. - Research Translation: Partner with the HAI research team to turn technical research outputs into market-ready content, building Handshake AI's credibility with researchers and the broader AI community. - Sales Ownership: Serve as the primary PMM point of contact and decision-maker for how Handshake AI shows up in lab-facing conversations — value props, proof points, pricing/packaging narratives, and objection handling. - Sales Enablement Materials: Build and maintain the playbooks, talk tracks, competitive one-pagers, and pitch assets the field runs on, iterating based on direct feedback from Sales. - GTM Strategy: Partner with HAI Product and Sales leadership to shape long-term product and GTM strategy — synthesizing customer, competitive, and market insight into clear executive recommendations — and codify the frameworks, launch templates, and messaging systems the broader team reuses. - Event & Field Marketing: Partner with event marketing to translate HAI positioning into compelling in-person and virtual experiences, owning messaging for executive dinners, field events, and conference activations. YOU HAVE - 6+ years of experience in product marketing, content marketing, or a related B2B marketing discipline - Comfortable operating in ambiguity — you can make progress without a perfect brief and know how to prioritize - Ability to influence at all levels, including executives - Strong project management skills, with experience coordinating complex, multi-stakeholder launches - Experience building sales enablement materials, including competitive positioning and technical demo content - A track record of 0-to-1 program building — comfortable building from scratch, wearing multiple hats, and scaling based on data Bonus points: - Experience in the human data or AI training data field - Background partnering directly with researchers, scientists, or other technical stakeholders WE OFFER Handshake delivers benefits that help you feel supported and thrive at work and in life. The below benefits are for full-time US employees. 🎯 Ownership: Equity in a fast-growing company 💰 Financial Wellness: 401(k) match, competitive compensation, financial coaching 🍼 Family Support: Paid parental leave, fertility benefits, parental coaching 💝 Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend 📚 Growth: $2,000 learning stipend, ongoing development 💻 Remote & Office: Internet, commuting, and free lunch/gym in our SF office 🏝 Time Off: Flexible PTO, 15 holidays + 2 flex days 🤝 Connection: Team outings & referral bonuses Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers http://joinhandshake.com/careers.