Senior Growth Marketing Specialist

WE POWER PEOPLE’S PROGRESS. At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day. MEET THE TEAM! Preply boasts the largest and most diverse tutor base across online learning platforms, and our tutors play a pivotal role in achieving our mission of unlocking human potential through learning. As part of the Supply Growth team, you'll implement and manage the acquisition strategies to bring qualified tutors onto the marketplace, building scalable processes and driving company-wide growth alongside Marketing, Expansion, Product, Sales, Legal, and more. ABOUT THE ROLE Preply is expanding beyond language learning into new tutor categories, and we're building out the Supply Growth team's acquisition capabilities. We're looking for a Senior Growth Marketing Specialist to lead the full tutor acquisition pillar, end-to-end. You'll join the Supply Growth team, which oversees tutor acquisition, tutor content, early success, and tutor growth. As the ultimate acquisition owner, you'll report directly to the Supply Growth Lead, and work cross-functionally with Expansion, Marketing, CRM, Data, Product, Sales, Legal, and more, to build acquisition engines that scale. This is a hands-on, high-ownership role for someone who wants to build channels from the ground up in a fast-moving, still-forming space, with a growth mindset of always testing, learning, and scaling. WHAT YOU'LL BE DOING - Monitor SEM and paid social (Meta, TikTok, and others) campaign performance for tutor acquisition, partnering closely with the Marketing teams that run each channel to shape iterations and troubleshoot underperformance. - Partner with Marketing's SEO and CRM teams to grow organic acquisition and improve lead-to-tutor conversion (contact flows, lead scoring, reporting). - Own job board strategy and execution end-to-end across LinkedIn and other boards: sourcing, postings, relationships, performance tracking. - Continuously identify, test, and launch new acquisition channels and partnerships (e.g. referrals, affiliate) with no existing playbook to build from. - Define and evolve the acquisition KPI/reporting framework, including metrics like ATAC, Conversion Rate, ROI, etc. And use that data to guide budget and channel-mix decisions across partnered and owned channels. - Collaborate cross-functionally (Expansion, Marketing, CRM, Data, Product, Sales, Legal, and others), and create playbooks for future scaling. WHAT YOU NEED TO SUCCEED - 5+ years of experience in growth/performance marketing or demand generation with real, hands-on budget ownership (SEM and/or paid social). - Fluency with a CRM and funnel math (conversion rate, CAC, LTV/CAC) strong enough to build a KPI framework, not just report on one. - Proven experience building and scaling a channel or process from scratch, comfortable owning ambiguity end-to-end. - Comfortable operating in both modes this role requires: partnering with central Marketing teams, and independently owning channels with no playbook. - A growth mindset and strong interpersonal and influencing skills, with experience in a fast-paced, high-growth environment. - Comfortable with data/analytics tools (Excel/Sheets minimum, SQL or a BI tool a strong plus), since this role owns its own reporting. NICE-TO-HAVE: - Previous (supply-side) marketplace acquisition experience, and experience in the affiliate or partnership space, including recruiting partners and optimizing performance across various models. WHAT SUCCESS LOOKS LIKE IN YOUR FIRST 6-12 MONTHS - Grow the qualified tutor supply volume for the target subjects, and improve or maintain cost per acquired tutor (CAC) across the channels, run in partnership with Marketing & CRM (SEM, Meta, SEO, CRM, Affiliate). - Launch and validate 2-3 new acquisition channels owned end-to-end within Supply Growth, such as job boards, partnerships or other new channel pilots. - Build acquisition processes and channel playbooks that are ready to extend into language-subject supply as that scope expands. - Define the initial KPI set for acquisition and stand up a clear reporting and performance-tracking framework, professionalizing measurement across both partnered and owned channels. - Establish yourself as the go-to acquisition partner across Expansion, Marketing, CRM, Data, Product, Sales, Legal, and more; aligning acquisition strategy with broader Supply Growth priorities. WHY YOU’LL LOVE IT AT PREPLY: - An open, collaborative, dynamic and diverse culture; - A generous monthly allowance for lessons on http://preply.comPreply.com http://Preply.com, Learning & Development budget and time off for your self-development; - A competitive financial package with equity, leave allowance and health insurance; - Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub - Access to free mental health support platforms; - Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health; - The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!) OUR PRINCIPLES - Care to change the world - We are passionate about our work and care deeply about its impact to be life changing. - We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience. - Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters. - Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen. - Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently. - Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions. - Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks. - Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference. - Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made. - One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress. DIVERSITY, EQUITY, AND INCLUSION Preply.com http://Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.