Senior Lifecycle Marketing Manager, PLG

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. StackAdapt is looking for a Senior Lifecycle Marketing Manager to run the day-to-day execution and optimization of our PLG lifecycle marketing program. This is a hands-on IC role responsible for building omnichannel campaigns, managing lifecycle operations, analyzing performance, and turning insights into action. You’ll own the evolution of StackAdapt’s PLG lifecycle experience—from a user’s first account creation through onboarding, activation, retention, and expansion. As the hands-on owner of the program, you’ll turn customer and product insights into high-impact, omnichannel experiences while partnering across Product, Engineering, RevOps, Sales, Customer Success, and Marketing Operations to bring new ideas to life. Reporting to the Group Manager, Lifecycle & PLG, you’ll help advance the broader PLG strategy while owning the day-to-day execution and continuous improvement of the program. StackAdapt is a remote first company, and we are open to candidates located anywhere in Canada. What You'll Be Doing: • Own the day-to-day execution and optimization of the PLG lifecycle program from account creation through onboarding, activation, retention, and expansion. • Build and manage omnichannel campaigns across email, in-app, programmatic, and other relevant channels. • Translate product usage, customer behaviour, and business priorities into targeted lifecycle campaigns. • Build and launch lifecycle campaigns in MarTech platforms, including audience segmentation, workflow development, behavioral triggers, testing, and performance reporting. • Audit existing journeys, identify opportunities, and prioritize improvements. • Partner with Product, Engineering, RevOps, Sales, Customer Success, and Marketing Operations to drive execution. • Define lifecycle KPIs, maintain dashboards, and own recurring performance reports and stakeholder updates. • Lead testing and optimization to improve activation, engagement, retention, and self-serve revenue. • Use AI tools to improve campaign development, data analysis, reporting, and operational efficiency, while applying sound judgment and quality control. • Contribute to pitching, planning, and launching new lifecycle programs. • Support the development and execution of the PLG lifecycle roadmap. What You'll Bring to the Table • Experience in product-led growth, lifecycle marketing, growth marketing, or a related discipline, ideally in B2B SaaS. • Hands-on experience building omnichannel campaigns in MarTech and marketing automation platforms. • Strong email marketing experience. • Experience with in-app messaging, product-led engagement programs, and paid or programmatic media. • Understanding of how data flows across marketing, product, revenue, and operational systems. • Ability to use customer and performance data to develop and improve lifecycle programs. • Strong communication and cross-functional collaboration skills, with the ability to influence without direct authority. • A bias toward action and the ability to move work from strategy through execution. • B2B marketing experience is required; relevant B2C experience may also be considered. • Intermediate-to-advanced proficiency using AI tools for analysis, campaign development, reporting, and workflow efficiency. • Strong analytical, organizational, and project-management skills. Bonus Experience • Experience in MarTech, AdTech, email service providers, customer data platforms, or B2B SaaS. • Experience working with Meta Ads, ChatGPT Ads, or Google Search. • Experience launching lifecycle programs in a hyper-growth environment. The compensation range listed for this role reflects the expected base salary for candidates located in the posting country based on a global rate. It is informed by market data and the approved budget for this position. StackAdapt maintains different compensation ranges for roles across other countries and regions, and final offers will be aligned to the candidate’s current location. We do not ask candidates about current or prior salary history, and we will not use such information, if volunteered, in setting an offer. This range represents base salary only. Depending on the role, candidates may also be eligible for additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive benefits package. Factors Influencing Final Compensation: • The final compensation offer will be determined by a variety of factors, which may include, but are not limited to: the candidate's specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications. • Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer. Base Salary Band $100,000—$137,500 CAD StackAdapter's Enjoy: • Highly competitive salary • Retirement/ 401K/ Pension Savings globally • Competitive Paid time off packages including birthday's off! • Access to a comprehensive mental health care program • Health benefits from day one of employment • Work from home reimbursements • Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto • Robust training and onboarding program • Coverage and support of personal development initiatives (conferences, courses, books etc) • Access to StackAdapt programmatic courses and certifications to support continuous learning • An awesome parental leave program • A friendly, welcoming, and supportive culture • Our social and team events! Please note: Benefits and perks may vary depending on your country of employment and the nature of your engagement. In locations where StackAdapt does not have a legal entity, employment and benefits are administered in accordance with local regulations and partner policies. StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability, superpower status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. StackAdapt is committed to providing an inclusive and accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require an accommodation, please let us know. We use artificial intelligence (AI) to streamline the resume reviews of candidates and assess their fit based on the criteria outlined in the job posting. We do not use AI to make any final hiring or interview decisions. About StackAdapt We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded: G2 Top Software for 2026 2026 Best Workplaces™ for Young Talent and in Canada by Great Place to Work® #1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising 2026 Winner in the (CTV/OTT) Product/Platform category for the 2026 ADWEEK Tech Stack Awards To learn more about our privacy practices, please see our Privacy Policy. #LI-REMOTE