Paid Media Campaign Manager

About impact.com impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products—Performance (affiliate), Creator (influencer), and Advocate (customer referral)—unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands, including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics, rely on impact.com to power more than 225,000 partnerships that deliver measurable business results. Your Role at impact.com Spot Commerce Media places ads for some of the world’s most recognised retail brands- Disney+, The Home Depot, Nordstrom, Ulta Beauty- inside high-intent commerce content on publishers like CNN, Parade, and USA Today. We’re not a round-robin ad network. Every ad decision matters. Our north star metrics are ROAS, eCPM, and CTR, and we operate in a daily-cadence, data-driven environment where campaigns are reviewed, adjusted, and optimized every single day. What You'll Do Own a portfolio of campaigns end-to-end • Set up, manage, and optimise CPC and display campaigns across Spot’s publisher and advertiser network • Review campaign performance daily- eCPM, CTR, revenue per click, ROAS- and make decisions without waiting for a weekly review • Kill or throttle underperforming creatives proactively (e.g. any creative below 0.1% CTR with no conversions) • Raise or lower CPC bids based on performance signals, not just budget pacing Think like a retailer, not just a media buyer • Understand why a campaign is or isn’t converting- is it the creative, the category targeting, the publisher, the product, the price, or the timing? • Know when a sale, a seasonal moment, free shipping, or scarcity messaging will move a consumer- and brief accordingly • Understand how brand recognition, product category, and consumer intent interact to drive click-through and purchase Own contextual targeting and ad relevance • Review URL-to-campaign matching daily to ensure ads are contextually relevant to the pages they appear on • Manage category targeting segments (L1/L2/L3)- identify gaps, flag mismatches, and work with the data team to improve classification • Understand the difference between run-of-site and targeted campaigns, and know when each is appropriate Build and own your reporting • Build and maintain your own campaign performance dashboards and daily reports • Identify data anomalies (double-counting, impression discrepancies, attribution gaps) and flag them clearly • Create custom reports for advertisers and internal stakeholders; communicate performance with confidence Collaborate across the team • Work daily with the Director of Media Services, ad ops, and data teams • Brief copywriters and creative resources; give clear, specific direction on ad copy, image sizing, and CTA hierarchy • Communicate clearly with brands and agencies when needed - you can explain what’s happening and why What You Bring Experience • 3+ years of campaign management experience - CPC and display advertising required • Demonstrated ability to run a book of campaigns independently with your own daily workflows • Evidence of improving advertiser ROAS and publisher yield over time Technical skills • Strong command of eCPM, viewable vs. non-viewable impressions, CTR, revenue per click and ROAS • Comfortable building reports in spreadsheets and ad platforms • Familiar with contextual targeting, category-based audience segmentation, and ad relevance principles Retail and consumer instinct - this is what sets you apart • You understand how pricing, promotion, scarcity and brand recognition drive consumer behaviour online • You know that a “60% off Birkenstock” ad on a fashion article will outperform a generic brand awareness ad - and you know why • You think about the consumer journey: what they’re reading, what they’re likely to buy, and what message will move them • You understand that category mix on a publisher (beauty vs. tech vs. home) directly determines which brands will perform that day Mindset • Data-driven and proactive - you flag problems before being asked, not after • Comfortable in a high-cadence operations environment (daily reviews, daily decisions) • Curious and eager to learn- this is a fast-moving, early-stage commerce media business working with some of the world’s biggest retail brands • Detail-oriented: ad copy standards, image specs, CTA hierarchy- you care about the craft Why This Role • You’ll work directly with brands like Nordstrom, Disney+, Ulta Beauty, and The Home Depot. You’ll have real autonomy to optimise how you see fit. You’ll be part of a small, high-output team building something genuinely new in commerce media- and you’ll learn more about retail advertising, consumer psychology, and performance marketing here than almost anywhere else. Benefits and Perks At impact.com, we believe that when you’re happy and fulfilled, you do your best work. That’s why we’ve built a benefits package that supports your well-being, growth, and work-life balance. • Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life. • Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health. • A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval. • Investing in Your Growth: We’re committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses. • Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver. • Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses. Note: Benefits may vary by location and are subject to local regulations. impact.com is proud to be an equal opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors #Li-Hybrid_CapeTown