Director of Marketing - Growth & AI

HYPR, the Identity Assurance Company, helps organizations create trust in the identity lifecycle. We are a community of bold thinkers and energetic doers who imagined a brand new approach to identity security and, at the same time, are eliminating a pervasive and persistent 60-year old problem – the password. Since being founded in 2014, the company has grown to be the premium provider of authentication security to marquee brands around the globe and are quickly becoming the recognized leader in Identity Assurance. We are looking for exceptional people with the ambition and the will to positively change the world. If that sounds like you, join us on our mission to create a passwordless world and secure the identity lifecycle. Your Role and Impact You have proven yourself in fast-paced environments, recently and feverishly building AI-powered workflows, agent prototypes, GTM Automation, and other 0->1 initiatives. You are “AI-pilled” and very much of the mindset that marketing teams everywhere must evolve rapidly and that entire functions will increasingly be AI-generated and supported with cross-team collaborative input where impactful. Now you are ready for greater ownership and beyond. You’re ready to take our marketing organization to the next level and prove that you can take command of the team and our mission. This role is the opportunity to lead HYPR as we continue to scale our Identity Assurance platform along with new product launches in the AI space for governance and management of agents. This hybrid role is based out of HYPR's New York City headquarters located conveniently in midtown Manhattan. You are the type of person who comfortably wants to be in the office 3-4 days a week, spend time in person with others on the marketing team, engineering leadership and our CEO. Clocking out at 5pm isn’t in your DNA. This role reports directly to the President & COO, working alongside a small but mighty team of field marketing, visual/branding designer, PR, generalist, and BDRs. Key Responsibilities • Design, build, and maintain AI-powered workflows and lightweight tools that improve GTM efficiency, using LLM APIs, no-code/low-code automation platforms, and agent-builder tools. • Prototype and ship internal AI applications — research/enrichment agents, outreach personalization tools, content or reporting assistants — that GTM teams can actually adopt. • Build and optimize AI-assisted workflows for sales outreach, including sequencing, personalization at scale, lead enrichment, and prioritization, in partnership with Sales on our Outreach engagement stack. • Own and improve automations within HubSpot, including lifecycle workflows, lead routing/scoring, campaign operations, and data hygiene. • Build reusable systems — templates, modules, and workflows — that scale across campaigns and teams, not one-off fixes. • Support reporting and attribution by automating data pulls, dashboards, and recurring analysis that currently require manual work. • Work directly with Sales, Marketing, and RevOps to identify high-friction, high-repetition processes worth automating, and document what you build clearly enough that others can use, maintain, and extend it. • Act as an internal resource for "can AI do this?" questions across the GTM org. Tools You'll Work With • Existing GTM stack: HubSpot (marketing automation, lifecycle workflows, landing pages) and Outreach (sales engagement, sequencing, prospect workflows). • AI & automation tooling: LLM platforms (Claude Code, or similar) for building; automation/orchestration platforms like n8n, Zapier, or Make; sales intelligence and enrichment tools like Clay, Apollo, or ZoomInfo. • Reporting & data: Excel/Sheets minimum for dashboards and ad hoc analysis; SQL and basic scripting (Python or JavaScript) are a plus Requirements • 4-10 years of experience in marketing with experience across functions such as demand gen, digital marketing, enablement, BDR management and/or supporting functions such as Outreach sequencing, lead scoring rebuild, and campaign ops, and more. • Demonstrated builder instinct — you can point to specific things you've built (an automation, an internal tool, a workflow, a script) and explain the problem it solved. • Genuine, hands-on fluency with AI tools — using them to build and automate, not just to draft copy or summarize documents. • Comfortable with ambiguity — you can take a vague "this is slow and annoying" problem and turn it into a scoped, shippable fix. • Strong documentation instincts and clear communication with non-technical stakeholders. • Experience with SalesForce, HubSpot, Outreach, or similar marketing/sales engagement platforms is highly desirable. • Basic scripting comfort (Python or JavaScript) is a plus for connecting APIs and debugging integrations. • Experience in cybersecurity, identity, or enterprise B2B SaaS GTM is a plus, as is familiarity with agent-builder frameworks or MCP-style tool integrations. The Benefits of Working with HYPR • Competitive Salary & Equity offer with significant upside as we scale • Great Medical/Dental/Vision coverage, as well as FSA/HSA, 401k available and more • Generous equipment budget and customized workstation. You will have what you need to be successful • Long-term stability within a high-growth sector within identity access automation • A mission driven culture. At HYPR you will never be spinning your wheels on tasks that won't make an impact. Everything we develop is cutting edge and vital to the success and security of our clients Note: This job is hybrid with 3-4 days onsite at our NY Corporate HQ. HYPR is an Equal Opportunity Employer. Base Salary: $140,000 to $185,000 + Variable Our salary ranges are based on paying competitively for our size and industry, and are one part of our total compensation package that also includes equity, benefits, and other opportunities at HYPR. Individual pay decisions are based on a number of factors, including location, qualifications for the role, experience level, skillset, and balancing internal equity relative to other HYPRions. We expect the majority of the candidates who are offered roles at HYPR to fall healthily throughout the range based on these factors. As the premium provider of authentication security, HYPR is committed to preventing identity fraud by safely and accurately verifying the identities of our employees. Accordingly, all new employees are required to participate in an automated identity verification process, which includes document verification, location detection, and facial recognition, on their first day of employment with the Company. To learn more about this identity verification process, please contact peopleops@hypr.com. HYPR is an Equal Employment Opportunity employer and will not discriminate against an applicant or employee based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or any other applicable legally protected characteristic under federal, state or local law. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state and/or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on HYPR. Please inform peopleops@hypr.com if you need assistance completing HYPR's application process.