Product GTM Lead, Optimize

Hiring Manager Aliza Edelstein https://www.linkedin.com/in/alizaedelstein/ - VP of Product Marketing ✨TL;DR - Why this role matters We're hiring our first dedicated commercial owner for one of Scribe's enterprise products, Scribe Optimize. We're looking for someone who treats adoption and revenue as a number they're accountable for every day, not just around a launch. You'll own the full commercial lifecycle of Optimize, from launch messaging and sales proofs of concept, to figuring out why teams aren't using Optimize to its fullest potential — and changing that. This is a highly cross-functional, highly visible role for someone who knows what moving a number actually takes, and who loves to build the programs no one else thought of to move the needle. 📌 About the Role You're a builder who will take full commercial ownership of one of Scribe's enterprise products, Optimize https://scribe.com/optimize, from how we bring it to market to how we grow its success over time. You close the gap between what Scribe Optimize can do and what our customers and prospects need to do through sharp positioning, strategic marketing launches, creative campaigns, and relentless focus on adoption and revenue. You don't wait for a launch calendar to drive impact. When there's no new functionality shipping, you're already asking: why aren't more teams using what we have? What would drive expansion? What story haven't we told yet? 🔍 What We're Looking For - Must haves: - You’ve done this before. 5+ years of professional experience in Product Marketing, or in a combination of Product Marketing and Product Management or Product Strategy (we care more about how you think than where you've been). You have a strong understanding of enterprise B2B sales-assisted motions, plus comfort in a fast-growing startup environment. You've worked in or alongside product, growth, or revenue operations and understand what actually moves deals. - You feel an extreme sense of ownership. You think about marketing the way a GM thinks about a business, always anchoring to a number and thinking about impact. You show a high degree of creativity in identifying and capitalizing on opportunities. When there's no launch on the calendar, you don't wait. You find the lever and build out the program. - You are a storyteller. You have a deep love of the written word and have exceptional written, verbal, and visual communication skills. You have your finger on the pulse of AI developments and cultural conversations, and you have a keen ability to understand the audience and distill key messages to persuade them to take action. You put the customers at the center of everything you do. - You influence across functions. You love to lead, and collaborate seamlessly across functions with high EQ (emotional intelligence). Your creative curiosity, collaborative ethic, hardworking enthusiasm, and ambition inspires others to work with you. You flourish in ambiguity and can make quick, thoughtful decisions. - You're strategic and analytical. You connect quantitative and qualitative insights and can build a POV that holds up in front of the exec team and can be pressure-tested in a spreadsheet. You’re comfortable getting hands-on with tools like Salesforce, Gong, Customer.io http://Customer.io, and Mixpanel, and you apply learnings to improve our messaging, positioning, and public material throughout the funnel. Plus, you leverage AI to accelerate analysis and move from data to decision faster. - Nice-to-haves: - Even more writing! You have a background in writing, literature, or history. We take good writing seriously here   If you’re reading this thinking “that’s me!”, we want to meet you!   This role is not for you if - You are not confident in your ability to write compelling messaging (including website copy and longer form content assets) - You measure success by shipping campaigns, not by what those campaigns produced - You think of positioning as an artifact, rather than a living commercial strategy - Complex challenges drain your energy rather than fuel it - You are focused on leading a team; this is a senior IC role for the medium term   🛠️ What You'll Do - Product Launches & Adoption: Be a trusted partner to the product team and own the commercial lifecycle of Scribe Optimize. This spans from launch strategy to sustained adoption growth. When new functionality ships, you quarterback the launch, including messaging, targeting, campaigns. Post launch, you identify adoption gaps, find the right levers, and build programs to move the number. - Messaging & Positioning: Develop the messaging and positioning for Scribe Optimize’s features and thematic launches. - Product Insights: Surface customer insights that shape product strategy and execution, from roadmap priorities to U/user experience. - Targeting Strategy & Execution: Own the audience targeting strategy. You’ll identify and expand the right buyers and users, and partner with our Acquisition and Demand Generation teams. - Business Ownership: Set and track the metrics that matter. You own the commercial success of everything you touch, including proactively identifying opportunities to evolve pricing and packaging as Scribe Optimize grows.   About us Scribe https://scribe.com/ is where exceptional people come to do the best work of their careers. More than 94% of the Fortune 500 use Scribe to own their specialized intelligence: the unique way their teams work, decide, and get things done. Our Specialized Intelligence platform automatically distills work into a living asset that helps people and AI agents do their best work. We're growing fast, since our founding in 2019, we've grown to 7 million users across 600,000 businesses. Based in San Francisco, we've been named a LinkedIn Top Startup, are valued at over $1 billion, and are backed by leading investors. Join us in our mission to uplevel how the world works.   How we work We aim to be the place where exceptional people come to do the best work of their careers and we have intentionally built a team of the kindest, smartest people you’ll ever meet. Our values are core to who we are and shape who joins us on our mission: - Accelerate impact - Raise the bar - Make our users heroes - Clear is kind - Rapid learning machine - One team one dream We live to see our customers’ faces light up when they realize the magic of Scribe. We bring our whole selves to work. We work smart and incredibly fast. We raise the bar. And we love what we do. 📍 Location Hybrid. Based in San Francisco. We work from the office 3 days per week.   💰 Compensation All full-time employees receive equity in Scribe. Final offers depend on experience and scope.   🎁 Benefits - Some of the nicest and smartest teammates you’ll ever work with - Competitive salaries - Comprehensive healthcare benefits - Exciting and motivating equity - Flexible PTO - 401k - Parental Leave - Commuter Benefits (SF office employees) - WFH Stipend At Scribe, we celebrate our differences and are committed to creating a workplace where all employees feel supported to do their best work. Scribe is proud to be an Equal Opportunity Employer.