Marketing Lead

THE ROLE We're looking for our first Marketing Lead to build Rowspace's marketing function from scratch. You'll work directly with our founders to reach CIOs, heads of technology, and managing directors at top-tier private equity firms, credit managers, and institutional allocators. This role prioritizes precision over volume. Our target accounts are a finite list. Success will come from building strong relationships, taste, and understanding of how investment firms make decisions. You'll own strategy end-to-end: demand gen, account-based marketing, events, content, and at least for now, GTM infrastructure. This is an early-stage environment with high agency. You'll be building from zero alongside our founders. WHAT YOU'LL DO - Build and tier the full target account list alongside the founders. Develop personalized outreach strategies for the most important prospects, working to activate warm intros and expand our network in the right places. - Wear hats across demand gen, ABM, product marketing, lifecycle, and a bit of growth experimentation. - Work closely with sales and the founders to develop tightly-customized outbound that works. - Drive our events and field marketing strategy — hosted executive dinners, activations at conferences, speaking opportunities, and more. - Develop Rowspace's voice and pioneer the right content series to generate leads from guests and an audience of people working at financial institutions. - Develop social presence and a potential retargeting strategy, particularly on LinkedIn, to reach CIOs, heads of technology, and managing directors at our target accounts. - Act as the voice of market. Synthesize what you're hearing from prospects and customers and work directly with product and engineering to shape where Rowspace goes next. - Build out the marketing stack — Hubspot, Clay, Unify or equivalent. Set up account-level tracking to surface warming signals like personnel changes and website visits from target domains. WHAT YOU HAVE - Experience marketing or selling to financial institutions. You understand how PE firms, credit managers, and crossover funds evaluate and buy software. You know that trust, precision, and patience matter more than velocity. - No strict adherence to one type of marketing — you feel confident doing a little bit of everything to start. - A relationship-first instinct. You'd rather reach the right ten people than broadcast to ten thousand. You know how to work a warm intro, run a dinner worth attending, and follow up at the right cadence. - Strong writing. You can write a LinkedIn post that makes a CTO at a $50B fund stop scrolling, and a one-pager that earns a meeting with someone who gets fifty cold decks a week. - Builder experience. You've been an early marketing hire at a B2B company. You've made decisions with no playbook and no headcount. You're energized by that, not wondering when you'll get more resources. - Taste. In how Rowspace shows up, in the events we throw, in the content we put out. You get creative to make things memorable. - Data literacy. You can build a funnel report, instrument a CRM, and run a LinkedIn campaign. You don't need a team to get started. - Willingness to move up and down the full stack. One day you may be printing nametags, the next hosting a client for F1. - Familiarity with financial services is a plus — you know the difference between buy side and sell side, and you can hold a substantive conversation about how investment workflows actually operate. PERKS & BENEFITS - Health & Wellness: Comprehensive medical, dental, and vision insurance - Future Planning: 401(k) plan including employer match on contributions made while employed by Rowspace - Food & Fuel: Monthly commuter stipend, plus free daily lunch and a fully stocked snack bar in the office - Team Culture: Regular team offsites to bond and strategize away from the desk