Founding Marketing Lead

ABOUT THE ROLE Recursive is building AI that improves AI, starting with automated AI research. We’re hiring a Founding Marketing Lead to build awareness, demand, and adoption for our work. You’ll turn technical progress into a compelling story that reaches the right developers, technical leaders, and prospective partners. You’ll work directly with founders, researchers, engineering, and go-to-market colleagues to build the marketing function. This is a hands-on leadership role: you’ll set priorities, write and ship the work, learn which audiences and channels matter, and decide how the function should grow. WHERE YOU CAN MAKE AN IMPACT - Positioning and story: Make Recursive’s work understandable and compelling, with a clear point of view on who it helps and why it matters. - Audience and demand: Help the right developers, technical leaders, and prospective partners discover Recursive, engage with our work, and start useful conversations. - Launches and adoption: Turn research and product progress into clear use cases, demonstrations, and launches that give people a reason to evaluate or use what we build. WHAT YOU’LL DO - Define the audiences and messages that matter most, connecting Recursive’s company story to their needs and the value of our work. - Write and ship research explainers, company essays, launch narratives, and founder perspectives that help people understand Recursive and take a useful next step. - Work with researchers, engineers, and partners to understand user needs and alternatives; turn technical capabilities and evidence into clear value propositions, demos, and product explanations. - Plan and run research and product launches with engineering and go-to-market teams, setting the audience, message, supporting materials, and next steps. - Develop partner stories, demos, and materials that help go-to-market colleagues explain our value and move promising conversations forward. - Run focused marketing experiments to reach our priority audiences; work with Developer Relations and go-to-market colleagues to measure qualified interest, engagement, and adoption. WHAT WE’RE LOOKING FOR - Experience building or owning marketing for a technical company or product, with examples of generating qualified interest, adoption, or partner engagement. - Exceptional writing and storytelling, with a portfolio of work you personally created. You can make complex ideas clear and compelling without overstating the evidence. - Marketing judgment: you can choose an audience, shape a message, test an approach, and use evidence to decide what to do next. - Technical fluency to ask good questions about models, APIs, and AI research, and preserve the substance when explaining it to a broader audience. - Experience taking launches or campaigns from strategy to execution with technical and go-to-market teams, and connecting the work to a clear goal. - High ownership and comfort with ambiguity. You can set priorities, produce the work yourself, and build a marketing function with limited structure. ESPECIALLY RELEVANT EXPERIENCE - Building marketing at an early-stage AI company, developer platform, or other technical business. - Helping founders and researchers turn technical work into stories that resonate with developers and prospective partners. - Launching research-led products, APIs, or developer tools, including messaging, demos, and a clear path for people to try or evaluate them. - Writing partner or customer stories that show a concrete problem, what was built, and the evidence of its impact. WHAT SUCCESS LOOKS LIKE Recursive has a clear story and a growing audience of relevant developers and prospective partners. Marketing creates qualified interest, helps people evaluate and adopt our work, and supports productive partner conversations. You learn which messages and activities work, establish a sustainable operating rhythm, and build the function as the company grows.