Product Content Lead

ABOUT INCARD Incard’s mission is to build the financial operating system for entrepreneurs. We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer. Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves. THE ROLE We’re looking for a Product Content Lead to become the on-camera host and voice of Incard’s educational and product-led content. This is a highly visible, execution-first role at the intersection of product, content, education, and brand. You will lead how Incard explains itself to the market — from product tutorials to founder conversations — and help turn complex financial workflows into clear, compelling stories. This is not a behind-the-scenes content role. It’s a front-facing role with ownership over how our product is understood, adopted, and trusted by digital business owners. KEY RESPONSIBILITIES PRODUCT EDUCATION & CONTENT OWNERSHIP - Own Incard’s product-led and educational content end-to-end - Lead on-camera product explainers, walkthroughs, and how-to tutorials for the app and web platform - Turn complex product features into simple, engaging, founder-friendly narratives - Continuously refine content formats based on product evolution and user feedback HOSTING & FOUNDER CONVERSATIONS - Host conversations with e-commerce founders, DTC brands, digital agencies, and operators - Lead interviews, discussions, and educational formats focused on real business challenges - Act as a trusted, credible voice within the e-commerce and digital business ecosystem - Support founder-led and ecosystem-driven growth initiatives through content CONTENT CREATION & DISTRIBUTION - Script, structure, and present content across: - YouTube - LinkedIn - Other relevant social and video platforms - Collaborate closely with Marketing and Product to align content with launches and priorities - Ensure messaging is clear, consistent, and rooted in real product value BRAND REPRESENTATION & OFFLINE PRESENCE - Represent Incard in offline contexts when needed: - Events - Panels - Demos - Workshops - Founder meetups - Act as a product and brand ambassador in front of customers, partners, and the ecosystem WHAT WE’RE LOOKING FOR EXPERIENCE - Strong, natural on-camera presence - Proven ability to host, present, and explain confidently on video - Clear, confident American accent - Solid understanding of business, e-commerce, SaaS, or digital business models - Experience explaining complex products or concepts to non-technical audiences SKILLS & MINDSET - Strong storytelling and communication skills - Comfortable being the public-facing voice of a product and brand - Ability to simplify complexity without losing depth or credibility - Curious, structured, and product-minded - Comfortable collaborating cross-functionally with Product, Marketing, and Growth - High ownership, high standards, low ego NICE TO HAVE - Experience hosting podcasts, YouTube series, webinars, or live content - Previous exposure to fintech, e-commerce, or SaaS products - Public speaking or event experience - Familiarity with product-led growth or educational content strategies LOCATION This role can be based in London, with hybrid work. We value in-person collaboration and regularly bring teams together, while maintaining flexibility when needed. BENEFITS: - Competitive cash-based compensation - Incard stock options - 25 days of paid time off per year, plus bank holidays and your birthday off - Global health insurance and unlimited paid sick leave