Digital Marketing Director

PolyAI is the Agentic Dialog Platform for building the conversational enterprise, used to build, run, govern, and improve dialog agents at scale. Powered by Raven, a proprietary dialog model trained on more than a billion enterprise conversations, PolyAI agents are built for complexity, open at every layer, and sovereign by design. PolyAI serves hundreds of enterprises across 75 languages and 25 countries, including Metro Bank, Marriott, PG&E, and UniCredit. The Digital Marketing Director will join PolyAI's rapidly growing marketing team and own the digital and account-based marketing engine behind our growth strategy. This is a senior, individual contributor role with real ownership over how we spend, target, and show up for our highest-value accounts — serving as the primary liaison to our paid media agencies, the architect of our account-based marketing approach, and the strategic backbone for how nurture, webinar, and content programs come together across the business. Responsibilities: • Serve as the primary liaison to our paid media agencies, owning strategy and channel allocation recommendations across paid social, search, display, and programmatic, and bringing data-backed budget recommendations to leadership • Design and maintain our ABM tiering methodology — from strategic named accounts to broader programmatic targeting — and ensure it's applied consistently across every team using it • Run high-value account targeting directly across channels including LinkedIn, connected TV (CTV), person-based advertising platforms (e.g., Influ2), and out-of-home (OOH) • Architect the cadence, structure, and content flow for nurture programs and webinars, building a framework that scales across multiple audiences and campaign teams • Own the strategy and vendor relationships for content syndication programs that fuel top-of-funnel demand • Define the target audience and strategy behind in-person, high-touch programs (like executive roundtables), partnering with our events team on delivery • Report on channel performance — CPL, ROAS, CTR, and account engagement — on a weekly cadence, broken out by segment Minimum skills and experience: • 10-15+ years of experience in digital marketing, with significant, senior-level experience managing relationships with paid media agencies • Demonstrated experience building and running ABM programs at scale • Experience architecting nurture and lifecycle marketing programs • Strong analytical and budget management skills, with the ability to present clear recommendations to senior leadership Preferred skills and experience: • A collaborative, influence-driven working style, with a track record of aligning cross-functional teams without formal authority over them • Comfort using AI tools (e.g., Claude) to move faster on strategy, reporting, and campaign development • Experience with AI platforms We provide a competitive salary range for this role - which is $215,000-$275,000 - depending on level and experience. Please note this range is intended as a guide, not a guarantee. Final compensation will be based on individual qualifications, relevant experience, and the scope of the role. Benefits 💰 Participation in the company's employee share options plan 🏥 Comprehensive health coverage for you and your loved ones 👪 Life Insurance ◻️ STD and LTD 💰 The opportunity to contribute to the company's 401k plan 🏝 Flexible PTO policy + 11 designated company holidays 📚 Annual learning and development allowance 🏡 We're all about making WFH work for you - that's why we offer a one-off WFH allowance when you join. Offering perks like noise-cancelling headphones or a comfortable desk chair to boost your comfort and focus! 🧡 Enhanced parental leave 👨‍👩‍👧 Company-funded fertility and family-forming programmes 🌸 Menopause care programme with Maven 🌎 Sabbatical Program: 5-week paid sabbatical available after 5 years of employment At PolyAI, we take great pride in our values - they guide everything we do. We believe that a strong culture leads to meaningful work and lasting impact. Our core values are: Only the best We expect the best from our people, we hire people that expect the best from themselves, and we nurture this drive for excellence. Ownership We care deeply about what we do. We take ownership of our initiatives, decisions and outcomes. Relentlessly improve We demand more from ourselves and are always evolving. Continuous, obsessive improvement is the only way we will transform the world of conversational AI. Bias for action Our world moves quickly and so do we. We take calculated risks and we deliver impact fast. Disagree and commit We are all working toward the same goal. If we donʼt agree with something, we work hard to understand it and when a decision is made, we accept it and give it our all. Build for people We want the world to enjoy the experiences they have with us. We are building for a future that prefers automation. PolyAI is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions at PolyAI will be based on the business needs without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, neurodiversity status or disability status. Kindly find the Privacy Notice for our recruitment process by following the link here. This document provides important information regarding how we handle your personal data throughout the recruitment journey.