Content Lead

ABOUT BRANDLIGHT Brandlight is one of the fastest-growing companies in AI Visibility (AEO/GEO) - the hottest category in enterprise marketing today. In under 18 months, we’ve raised $36M and are already working with the world’s largest Fortune 500 brands, helping define how global companies win in the AI era. We’re looking for an exceptional writer and content strategist to build the content engine behind Brandlight’s executives, research, and market POV. In a nutshell, you will: - Capture great ideas. - Articulate them through exceptional writing (post/paper/blog/etc). - Turn it into a system. ABOUT THE ROLE Own and execute Brandlight’s executive thought leadership, copywriting, editorial content, research-driven assets, and distribution across social, search, and AI discovery. IN YOUR DAY-TO-DAY, YOU WILL: EXECUTIVE LINKEDIN CONTENT, THOUGHT LEADERSHIP & COPYWRITING - Be the engine behind Brandlight’s executive voices, turning their ideas and expertise into a consistent, high-signal presence - Build executive LinkedIn profiles into a serious thought leadership and growth channel - Write content that captures each leader’s authentic voice, perspective, and expertise - Work directly with executives to extract ideas, sharpen arguments, and turn rough thinking into compelling narratives - Develop strong hooks, POVs, messaging, and copy across posts, articles, landing pages, reports, and campaigns CONTENT ASSETS, RESEARCH & CUSTOMERS STORIES - Turn Brandlight’s proprietary research and data into reports, benchmarks, data stories, and high-value content assets. - Own content across executive LinkedIn, company social, newsletters, blog posts, and other editorial formats - Develop customer stories and other assets that make Brandlight’s value tangible to enterprise buyers. DISTRIBUTION - Build content designed to perform across traditional search and AI discovery, with a strong understanding of how authority, citations, and discoverability work across both. - Build a repeatable process for ideas, writing, approvals, publishing, repurposing, and distribution. - Partner with Growth to understand what content reaches the right accounts and contributes to pipeline - Help identify creators, newsletters, podcasts, and industry voices that can expand Brandlight’s reach. - Use AI deeply across research, ideation, writing, editing, repurposing, analysis, and production. WHO YOU ARE - You’re an exceptional writer and editor with real taste and very high standards. You have range. An executive LinkedIn post, a research story, a customer case, a blog post, and a newsletter should all feel sharp and natural in your hands. - You know how to write for executives. You can capture how someone thinks and sounds, extract a strong point of view from a short conversation, and turn rough thinking into something they are proud to publish. - You understand distribution as well as creation. Publishing is only half the job. You think about how content travels across LinkedIn, newsletters, social, creators, search, AI answers, and other channels. - Bonus: you understand modern search and AI discovery. Familiarity with SEO and AEO/GEO is highly recommended. You should understand how content earns authority, rankings, citations, and visibility across both traditional search and AI platforms. NICE TO HAVE - 5+ years of experience in content marketing, editorial, communications, journalism, or a similar role, ideally in B2B SaaS or technology - Proven experience ghostwriting for founders, executives, or other strong individual voices - Experience at a technical product company or in a data, AI, developer, or similarly technical environment - Experience creating content for Enterprise, Fortune 1000, or Fortune 500 audiences - Experience working with proprietary research or data storytelling - You’ve built or run a creator or influencer program in B2B - Video and short-form production experience, or comfort working closely with those formats - Experience with PR, category creation, or other earned-distribution programs - Bonus: experience with video storytelling, including scripting, editing, and producing short-form or executive-led video content, as well as podcasts, creators, or other earned and organic distribution formats, is a strong plus. ADDITIONAL INFORMATION You’ll join a small, highly hands-on marketing team and have significant ownership over how Brandlight’s ideas, executives, research, and point of view show up in the market. We’re not looking for someone to produce more content. We’re looking for someone who can make Brandlight impossible to ignore.