Manager, Social Media Strategy

Vivrelle is seeking a highly creative, TikTok-obsessed Manager, Social Media to lead our short-form content strategy and execution. This person lives and breathes social media, understands internet culture in real time, and knows how to turn trends into brand-building moments.    We’re looking for someone who combines creative instincts with strategic thinking. You’ll be responsible for developing viral content concepts, creating and producing engaging TikTok-first content, and building a thoughtful social strategy that drives awareness, engagement, and brand affinity. You’ll also own the content calendar, ensuring every piece of content reflects Vivrelle’s brand voice while delivering value to our audience.  This role is ideal for someone who is equal parts creator, strategist, trend forecaster, and storyteller.    This is an NYC based role. We are currently not accepting remote applicants. Responsibilities • Own and execute Vivrelle’s TikTok content strategy, with a focus on growth, engagement, and brand awareness. • Conceptualize, create, film, edit, and publish high-performing short-form content across TikTok and Instagram Reels. • Stay ahead of trends, platform updates, creator movements, and cultural moments to identify opportunities for timely, relevant content. • Develop creative concepts designed to maximize reach, engagement, and viral potential while remaining authentic to the Vivrelle brand. • Build and manage a strategic content calendar that balances trend-driven content, brand storytelling, product features, membership education, and community engagement. • Ensure all content consistently reflects Vivrelle’s voice, aesthetic, and positioning within the luxury space. • Analyze performance metrics and social insights to continuously optimize content strategy. • Collaborate cross-functionally with marketing, partnerships, membership, and creative teams to support key campaigns and launches. • Identify emerging content formats and experiment with new approaches to keep Vivrelle at the forefront of social media innovation. • Engage with creators, influencers, and the broader social community to help build brand relevance and conversation. Requirements for Consideration • 3+ years of experience managing social media for a brand, agency, media company, or creator. • Deep understanding of TikTok, Instagram Reels, and the evolving social media landscape. • Proven track record of creating content that drives meaningful engagement and audience growth. • Exceptional content ideation and storytelling skills. • Strong understanding of social strategy, content planning, and performance analytics. • Experience filming and editing short-form video content. • Ability to move quickly, adapt to trends, and execute ideas efficiently. • Strong organizational skills and attention to detail. • Passion for fashion, luxury, lifestyle, and consumer brands is a plus. What Success Looks Like • Vivrelle consistently shows up in relevant social conversations and cultural moments. • Content feels both trend-aware and distinctly on-brand. • The social calendar is proactive, strategic, and aligned with broader business objectives. • High-performing content regularly drives engagement, reach, community growth, and brand awareness. • Vivrelle continues to establish itself as a leading voice in luxury, fashion, and membership culture on social media. What You'll Love About Vivrelle:   Opportunity to join an innovative brand reshaping luxury consumption Medical, Dental and Vision Insurance 401k Program Parental Leave: 6-12 weeks fully paid (pending tenure) WFH flexibility 15+ days of PTO Birthday PTO Bi-Annual Performance Reviews & Compensation assessments Access to our luxury closet, of course 😉 Citi Bike, Kindbody, Peloton & Talk Space membership discounts