Growth Marketer

GROWTH MARKETER – TAVUS ABOUT TAVUS Tavus is a research lab pioneering human computing. We are creating new interfaces that bridge the gap between people and machines—removing the friction of today’s systems. Our real-time human simulation models enable machines to see, hear, respond, and appear real, allowing for meaningful, face-to-face conversations. Our technology infuses emotional intelligence into scalable, reliable virtual agents available 24/7, in every language, and on our terms. Imagine a therapist everyone can afford, a personal trainer adaptable to your schedule, or a fleet of medical assistants able to give every patient personalized care. With Tavus, individuals, enterprises, and developers can build conversational agents that connect, understand, and act with empathy at scale. We’re a Series B company, backed by investors including Sequoia Capital, Y Combinator, and Scale Venture Partners. Join us and help shape a future where humans and machines truly understand each other. THE ROLE Own measurable growth from discovery to long-term adoption We are seeking a Growth Marketer to build and scale the engine that transforms awareness into adoption, engagement, and revenue. You'll take ownership of growth initiatives across acquisition, activation, lifecycle, conversion, and product-led growth—identifying drop-off points in the customer journey, developing clear hypotheses, and running disciplined experiments to improve performance. This highly cross-functional and hands-on role involves close collaboration with Product, Sales, Design, Data, and the broader Marketing team. You'll develop campaigns, optimize customer journeys, and uncover new growth channels. As part of your work, you'll leverage the Tavus platform, use interactive demos, conversational video, and personalized experiences to create standout campaigns with measurable impact. This is a unique opportunity for a commercially minded marketer who pairs creativity with analytical rigor and seeks meaningful ownership at a high-growth AI company. WHAT YOU'LL DO - Drive growth strategies across acquisition, activation, conversion, retention, and expansion - Develop a deep understanding of our key audiences—developers, product teams, and enterprise buyers—and turn insights into targeted campaigns - Analyze the customer journey to identify friction points and opportunities for improved conversion - Build and manage a structured experimentation roadmap across channels, messaging, landing pages, onboarding, pricing, and lifecycle communications - Launch and optimize paid and organic acquisition campaigns - Improve website and landing-page conversion through robust testing, segmentation, positioning, and calls to action - Create lifecycle campaigns to drive users from sign-up to value, active usage, qualified opportunities, and long-term adoption - Partner with Product to improve onboarding, feature adoption, and product-led growth loops - Use Tavus technology to deliver creative experiences, including live demos and personalized video campaigns - Collaborate with Sales to improve lead quality, nurture, routing, and conversion from MQL to pipeline - Define success metrics, build clear reporting, and communicate progress, learnings, and next steps - Lead growth initiatives from hypothesis through execution, analysis, and scaling - Help build and document processes, systems, and playbooks for scalable, repeatable growth YOU’LL THRIVE HERE IF YOU - Have experience owning measurable growth outcomes for B2B SaaS, developer tools, API-first technology, or fast-growing startups - Understand the dynamics of acquisition, activation, retention, and monetization - Are highly analytical, using data to spot opportunities, prioritize, and measure success - Balance short-term pipeline wins with longer-term product adoption and sustainable growth - Possess a strong experimentation mindset to turn opportunities into testable hypotheses - Are comfortable across paid acquisition, lifecycle marketing, CRO, and product-led growth - Understand funnels, cohorts, attribution, conversion rates, CAC, LTV, retention, and payback periods - Move smoothly between strategic planning and tactical execution - Combine creative instincts with analytical skills for strong messaging - Communicate clearly, take ownership of outcomes, and operate effectively in a fast-paced, autonomous environment - Are excited about AI and eager to help define a new category NICE TO HAVES - Experience marketing technical products to developers, product leaders, or enterprise tech buyers - History of building repeatable growth engines in Series A/B companies - Track record improving product activation, free-to-paid conversion, retention, or expansion - Experience managing paid media budgets and acquisition efficiency - Familiarity with platforms such as HubSpot, Segment, Amplitude, Mixpanel, Google Analytics, or Looker - Knowledge of marketing automation, CRM architecture, audience segmentation, and attribution - Comfortable using SQL or collaborating with analysts to answer growth questions - Experience with account-based marketing or enterprise demand generation - Success launching new products, entering new markets, or shaping new categories - Exposure to the Tavus API—bonus points if you’ve built something with it already! BENEFITS When you join Tavus, you’re part of a collaborative, high-impact team. Our benefits include: - Competitive salary - Equity in a fast-growing Series B AI research company - Flexible working with regular in-person collaboration in San Francisco - Unlimited PTO - Comprehensive healthcare coverage - Equipment and professional development stipends - Team events and offsites At Tavus, you’ll learn quickly, directly influence company growth, and work alongside people you truly enjoy. OUR CULTURE Culture creators, not culture fits. Diversity is core to our success—it drives how we hire, build, and communicate. By bringing together unique perspectives, we build stronger products and experiences. Tavus is growing fast, and we want you to grow with us. Ready to help define how the world discovers and adopts conversational video? Apply today!how the world discovers and adopts conversational video?