Senior Product Adoption & Engagement Specialist

WE POWER PEOPLE’S PROGRESS. At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day. MEET THE TEAM! At Preply, we take pride in having the largest and most diverse base of tutors among all online learning platforms. Our tutors are central to our vision of powering people's progress, and how we communicate with, enable, and engage them directly shapes the learning experience for millions. When we get this right, tutors grow their skills, reach their own professional and financial goals, and stay motivated to keep teaching at their best. The Supply Engagement team owns how Preply changes tutor behaviour at scale, through three levers working together: communications, community, and learning. This role owns the strategy that ties them together. You decide what matters most among everything competing for tutors' attention, sequence it, and design how each behaviour change gets driven, from the launch of a new tool, policy, or programme through the ongoing campaigns and education that drive tutors to adopt it and change how they teach and run their tutoring business on Preply. You don't operate the channels yourself; you set the strategy and collaborate with the specialists such as copywriters, community managers, and trainers who bring it to life. You own the roadmap end to end and keep it on track. What you'll be doing - Own the strategy for how Preply drives tutor behaviour change and tool adoption across launches, policies, and programmes - Own the tutor engagement calendar: decide what reaches tutors, what waits, and in what sequence, without overwhelming the audience - Design cross-channel strategies across communications, community, and learning, working with the specialists who deliver them - Partner with Product Managers and channel owners to shape a shared plan, translating strategic direction into the detailed roadmap that makes it happen - Bring senior stakeholders clear recommendations, why we should and shouldn't do something, and the judgment of how it will land, then commit and drive it to results - Define success with Data, and own the narrative for why a number moved or didn't The outcomes you'll own - Tutor behaviour change and adoption, getting tutors to adopt the tools and teaching practices that will improve their performance and their learners' outcomes - Engagement outcomes of major launches, programmes, and campaigns (for example, tool adoption rates, performance, event registrations) - Tutor sentiment and trust, how tutors receive what we roll out, whether launches and campaigns land well and build belief in Preply rather than adding noise What you need to succeed - You've done go-to-market or adoption work hands-on, across multiple channels - You have a track record of driving measurable behaviour change amongst large audiences, not just running communications or campaigns - You have 4-6 years in growth, lifecycle, GTM, or audience engagement - You have a strong orchestration instinct: can break down the communication goal in a complex, sequenced, multi-channel, multi-stakeholder plan. - You operate with independent judgment, bringing senior stakeholders a recommendation and the tradeoffs, not options to choose from or work to approve - You drive cross-functional work without authority, aligning teams behind a shared plan through clarity and influence - You bring structure to complex, fast-moving work, setting up the systems, sequencing, and ways of working that keep multiple streams on track - You have comfort using data to size opportunities, set targets, and explain results - You have excellent written and verbal communication, with sharp judgment on clarity and tone Nice to have - Hands-on experience collaborating with community engagement teams, alongside other channels - Strong user empathy, especially for solopreneurs who earn through a platform or run their own business - Familiarity with marketplace or complex multi product environments: segments with competing needs, quality and liquidity - Experience translating internal product and policy decisions into audience-facing behaviour change - Understanding of brand voice and tone in a global, multicultural organisation What this role is not This is not a broadcast communications role, and not a single-channel operator role. You won't be deciding email-versus-push for a given message, or building the webinar yourself. You'll take the behaviour change we're aiming for and design the plan to drive it, connecting the work across channels into one coherent story, while the specialists own the craft within their part. If you're looking to operate as a pure specialist in one channel, this isn't the role. You'll own the plan, connect the dots, and drive it to real behaviour change and results. WHY YOU’LL LOVE IT AT PREPLY - An open, collaborative, dynamic, and diverse culture; - A generous monthly allowance for lessons on http://preply.com/Preply.com http://Preply.com, Learning & Development budget, and time off for your self-development; - A competitive financial package with equity, leave allowance, and health insurance; - Access to free mental health support platforms; - The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!) OUR PRINCIPLES - Care to change the world - We are passionate about our work and care deeply about its impact to be life changing. - We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience. - Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters. - Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen. - Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently. - Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions. - Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks. - Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference. - Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made. - One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress. DIVERSITY, EQUITY, AND INCLUSION Preply.com http://Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.